Nathan Crockett, PhD Calls for a More Human Approach on LinkedIn

In a recent LinkedIn post, Nathan Crockett, PhD discusses the perceived shift of the platform from a space for genuine connection to one that feels increasingly transactional. He argues that the pursuit of visibility and engagement metrics has overshadowed authentic interaction, urging professionals to reconsider their approach to the platform.

Nathan Crockett, PhD observes a trend of superficial engagement, stating:

“We hit “like” without thinking. We comment without reading. We scroll fast. We skim. Not because we care— But because we want to be seen.”

This, according to Nathan Crockett, PhD, leads to content creation that prioritizes engagement over honesty. He posits that the focus has shifted from building meaningful relationships to accumulating followers and likes, which he suggests are often poor indicators of true credibility.

The Transactional Nature of Modern Social Media

Nathan Crockett, PhD delves into the motivations behind this shift, questioning the ultimate purpose of such engagement strategies. He suggests that many users are chasing a form of credibility that may not be deserved and an ego boost that is ultimately unfulfilling.

“We write posts for engagement, not honesty. We chase followers, not genuine connections. We measure credibility in likes, not in character,” Nathan Crockett, PhD writes.

This transactional approach, in Nathan Crockett, PhD’s view, detracts from the inherent human element of business interactions. He emphasizes that behind every profile is an individual with a complex life, dreams, and struggles.

Reclaiming Authenticity on LinkedIn

To counteract this trend, Nathan Crockett, PhD proposes actionable steps for users to foster a more human environment on the platform. He encourages a return to more thoughtful and genuine interactions.

Actionable Advice for Genuine Connection

Nathan Crockett, PhD suggests specific practices:

• Read full posts before commenting.
• Engage with curiosity rather than solely with strategy.
• Connect with people who inspire, not just those who might offer professional advantages.

He reiterates that LinkedIn is fundamentally about people, not just an algorithm. By focusing on genuine conversations and connections, professionals can cultivate a more rewarding and authentic experience on the platform.

“Because business is human. Behind every profile is a real person— With dreams. With struggles. With a life outside this app,” Nathan Crockett, PhD concludes, underscoring the importance of empathy and genuine human connection in professional networking.