In a recent LinkedIn post, Alicia Teltz announced an upcoming fireside chat focusing on the intricacies of LinkedIn paid partnerships. Teltz, in collaboration with Sarah Adam, Head of Influencer Marketing at Wix, aims to demystify the process for both brands and creators looking to engage in commercial collaborations on the platform. The announcement, shared to her network, outlined key discussion points for the LinkedIn Live event, positioning it as a crucial resource for understanding brand-creator dynamics.
Unpacking Brand Partnership Criteria on LinkedIn
The upcoming discussion, as detailed by Teltz, is set to delve into the practical aspects of how brands identify and engage with creators for paid collaborations. A central theme appears to be the criteria brands use to assess potential partners. Teltz highlighted several key areas that will be explored during the chat, indicating a strategic approach to partnership building.
“How brands actually find creators on LinkedIn”
This fundamental question, according to Teltz, is a starting point for understanding the landscape. She further elaborated on the subsequent steps brands take, pointing towards the importance of a creator’s commercial viability.
What Makes a Creator Commercially Attractive?
According to Alicia Teltz, a significant portion of the conversation will revolve around what makes a creator an appealing prospect for brands. This isn’t just about follower counts, but a more nuanced evaluation of a creator’s overall profile and appeal in a commercial context.
“What makes a creator commercially attractive for a brand”
Teltz also indicated that the chat would cover the tangible signals brands look for before initiating contact. This suggests a focus on preparation and presentation for creators aiming to attract brand attention.
“The signals brands look for before they ever reach out”
Financials, Fit, and Future-Proofing Partnerships
Beyond initial attraction, Teltz’s announcement points to discussions on the financial aspects of these partnerships. Understanding pricing, budget allocation, and the expected return on investment (ROI) are critical components that brands consider, and creators need to be aware of.
Furthermore, the fireside chat is slated to address the flip side: who is *not* a good fit for brand partnerships and the rationale behind these decisions. This offers valuable insights for creators to self-assess and refine their approach.
“Who is not a good fit for brand partnerships (and why)”
Finally, Teltz emphasized a proactive strategy for creators, promising to cover how individuals can position themselves effectively to become the sought-after party in partnership discussions.
As Alicia Teltz notes, the goal is to equip attendees with actionable knowledge:
“How to position yourself so brands come to you”
The fireside chat, scheduled for Tuesday, February 17th, at 2 PM UK time via LinkedIn Live, promises a comprehensive overview of navigating paid partnerships on the professional networking platform, drawing on the expertise of both Teltz and Adam.
📝 About This Content
This article is based on insights shared by Alicia Teltz on LinkedIn.
📅 Originally posted on February 14, 2026 | View original post on LinkedIn →