In a recent LinkedIn post, Artur Perrella Glukhovskyy discusses the significant shifts in the Search Engine Optimization (SEO) industry over the past four years, particularly in response to the advent of AI technologies like ChatGPT and Google’s AI Overviews. Glukhovskyy highlights how these changes have prompted a period of panic and adaptation for both SEO professionals and their clients, ultimately leading to a resurgence and stronger positioning for the field.
Artur Perrella Glukhovskyy notes the initial industry reaction to AI:
“ChatGPT made the industry/clients/myself panic”
He further elaborates on the visible changes in search engine results pages (SERPs), stating, “Google AI Overviews started replacing blue links.” This shift, according to Glukhovskyy, has elevated the importance of certain platforms as sources for AI, as he observes, “Reddit, LinkedIn, Wikipedia, and third-party publications became AI’s favorite sources.” Despite these challenges, Glukhovskyy asserts that SEO is not only surviving but is now “back stronger than before,” encouraging readers to consult Google Trends as evidence.
The Strategic Pivot for Scalerrs
Glukhovskyy details how his company, Scalerrs, has not only guided clients through these changes but has also undergone a significant transformation itself. Last week, Scalerrs launched a complete rebrand to version 2.0, accompanied by a new website designed to align with the current trajectory of search engine evolution. This strategic move reflects their commitment to staying ahead of industry trends and demonstrating effective adaptation.
New Service Offerings and Experimental Approach
The rebrand introduces several new service areas aimed at capitalizing on the AI-driven search environment. Artur Perrella Glukhovskyy highlights key additions:
- Wikipedia Page Creation: Recognizing Wikipedia’s prominence as a cited source in AI answers, Scalerrs now assists clients in establishing their presence on the platform.
- Third-Party AI Mentions: Glukhovskyy emphasizes the strategic value of securing brand mentions in relevant publications, explaining that this directly influences how AI communicates brand information to potential buyers.
- Expanded Case Studies: The company has also added over 10 new case studies to showcase client successes and results.
Furthermore, Glukhovskyy reveals that the new Scalerrs website itself will serve as a live laboratory for SEO and AI Optimization (AEO) experiments. According to Artur Perrella Glukhovskyy, the goal is to “prove what we preach: help SaaS companies OWN their product category across MULTIPLE surface areas.” This experimental approach underscores their dedication to validating and refining their strategies in real-time.
Adapting to a Dynamic Market
In conclusion, Artur Perrella Glukhovskyy’s post underscores a critical message for businesses: the search landscape is in constant flux, driven significantly by AI advancements. His experience and the strategic evolution of Scalerrs demonstrate a proactive approach to navigating these changes. As Artur Perrella Glukhovskyy puts it, “Search changed. We changed with it.” This adaptability is presented as key to maintaining and enhancing online visibility and business growth in the current era.
📝 About This Content
This article is based on insights shared by Artur Perrella Glukhovskyy on LinkedIn.
📅 Originally posted on May 14, 2026 | View original post on LinkedIn →