Noemi Kis Explains Why ‘Doers’ Are the Only Audience That Matters for New Ideas

In a recent LinkedIn post, Noemi Kis✨ offers a compelling framework for understanding the different groups that react to new ideas and ventures. Kis✨ argues that focusing on the right audience from the outset is crucial for success, distinguishing between critics, talkers, and the ultimately vital group: the doers.

Identifying the Three Audiences for Every Idea

Noemi Kis✨ begins by asserting that every new concept or project inevitably attracts three distinct types of people. The first to appear are the critics, who, as Kis✨ points out, are quick to identify potential problems and reasons for failure. They often sound knowledgeable but are not actively engaged in creation themselves.

“They’ll point out every flaw, every risk, every reason it won’t work. ‘That’s been done before.’ ‘The timing isn’t right.’ ‘You should really think this through.'”

Following the critics are the talkers. This group is characterized by their initial enthusiasm and excitement about the idea. They might express interest in collaboration or mention having similar thoughts. However, according to Kis✨, their engagement often remains superficial, with their initial excitement not translating into action over time.

“They love your idea. They’re genuinely excited about it. ‘This is great, we should collaborate.’ ‘I’ve been thinking about something similar.’ ‘Let me know how it goes.’ And they mean it in the moment. But weeks pass. Months pass. And nothing actually happens.”

The Crucial Role of ‘Doers’

The third and most critical audience, according to Noemi Kis✨, are the doers. This group is typically the smallest but holds the most significance for the success of any endeavor. Unlike critics and talkers, doers are characterized by their active participation and support.

Kis✨ elaborates on the actions of this key group: “They don’t just cheer you on from the sidelines. They actually move. → They test what you’re building → They give you honest feedback → They share it without being asked.”

Focusing Energy on the Right Support

A central tenet of Kis✨’s analysis is the futility of trying to convert critics or waiting for talkers to become active participants. Kis✨ argues that the energy invested in persuading skeptics or hoping for follow-through from passive individuals is ultimately wasted. Instead, the most effective strategy is to identify and cultivate relationships with doers early on.

“You can’t convert critics into doers. You can’t turn talkers into builders,” Kis✨ states plainly. This approach allows founders and creators to concentrate their efforts on those who will provide tangible support, whether through testing, feedback, or advocacy.

Building with the Audience That Matters

Ultimately, Noemi Kis✨ concludes that the doers are the only audience that truly matters. They evolve into the first customers, the most vocal advocates, and the genuine supporters of a project. By paying close attention to who is actively engaging with and utilizing what is being created, rather than who is merely watching or talking about it, creators can identify their true base of support.

As Kis✨ emphasizes in the post, “So if you’re building something right now, pay attention to who’s actually doing something with what you’re creating. Not who’s watching. Not who’s talking about watching. Who’s doing. That’s your real audience. And honestly, that’s the only audience that matters.” This perspective encourages a strategic focus on building and nurturing relationships with those who actively contribute to an idea’s success.