In a recent LinkedIn post, Rand Fishkin discusses an upcoming ask-me-anything session in a Reddit community focused on search and AI marketing. This article reports on Fishkin’s announcement and the topics he says he is open to discussing; it is coverage of his post, not an article written by him.
“Longtime digital marketer Ann Smarty started a Reddit community for search and AI marketing topics”
Fishkin says Smarty invited him to participate after the publication of his book, Zero Click Marketing. His post presents the session as an opportunity for readers to ask about his work and other subjects, extending the conversation beyond the book’s central theme.
An invitation spanning marketing projects
According to Fishkin, questions could cover Zero Click Marketing, as well as SparkToro, Alertmouse and Snackbar Studio. The post does not provide details about the session’s timing, format or the specific issues he plans to address. Instead, Fishkin offers a broad invitation to readers who have questions about those projects.
“if you’ve got a question about:
– Zero Click Marketing
– SparkToro
– Alertmouse
– Snackbar Studio”
That list links the AMA to several parts of Fishkin’s professional work without making claims about what the conversation will conclude. His wording leaves the agenda open to participants, positioning the event as a question-led exchange rather than a presentation with a fixed set of topics.
Keeping the tone informal
Fishkin also signals that the AMA is not limited to business or marketing. He jokes that readers might ask about “neckwear” or “how to choose a terrible restaurant in Puglia.” Those examples give the invitation a deliberately casual tone and suggest that participants can bring less conventional questions, too.
“or anything else (neckwear? men’s fashion? how to choose a terrible restaurant in Puglia?)”
In Fishkin’s post, that humor sits alongside the professional topics rather than replacing them. It makes the scope of the AMA feel broad while leaving the practical details to the Reddit community and its participants.
A community setting for the discussion
Fishkin directs interested readers to Smarty’s Reddit community, describing it as a place for search and AI marketing discussions. His closing prompt is straightforward: “Hop on over!” The post is therefore both an announcement of his participation and a call for readers to join the community conversation.
For marketers following Fishkin’s work, the post offers a chance to raise questions about his recent book and named projects in a public forum. Beyond that invitation, it does not preview particular answers or offer new marketing recommendations; its focus is on opening a channel for questions.
📝 About This Content
This article is based on insights shared by Rand Fishkin on LinkedIn.
📅 Originally posted on November 3, 2026 | View original post on LinkedIn →