In a recent LinkedIn post, Richard Branson shares his personal reflections on Ulusaba, a cherished property within the Virgin Limited Edition portfolio, highlighting its ongoing transformation and the deep personal significance it holds for him and his late wife, Joan.
Branson’s post focuses on the unique allure of Ulusaba, describing it as one of his favourite places in the world, a sentiment shared by Joan. He emphasizes the unparalleled natural beauty and wildlife found in the Sabi Sand Nature Reserve, where Ulusaba is located.
“The views and the wildlife are like nowhere else in the world.”
The Virgin Group founder detailed the significant renovations underway at Ulusaba, aimed at further integrating the lodges with the natural environment. According to Branson, the lodges are being redesigned to become “even more immersed in the raw beauty of the Sabi Sand Nature Reserve.” This extensive redevelopment signifies a commitment to enhancing the guest experience while preserving the reserve’s pristine character.
A Tribute to Joan Branson
A particularly poignant aspect of Branson’s post is the dedication of a special area at Ulusaba to his late wife, Joan. This area is situated at her favourite spot on the reserve, underscoring the deep emotional connection the family has with the location.
Team Dedication and Appreciation
Branson expressed profound admiration for the team at Ulusaba, describing them as “amazing.” Their dedication is evident not only in the meticulous work on the property’s transformation but also in the thoughtful gesture of creating a dedicated space in Joan’s memory. As Richard Branson notes, the team’s efforts are deeply appreciated and contribute significantly to the spirit of the place.
“The team really are amazing.”
He conveyed his eagerness to witness the fruits of their labor upon the property’s re-opening. The transformation is expected to unveil a renewed sense of magic and wonder.
“I can’t wait to see what magic they’ve created when Ulusaba re-opens next April.”
Branson’s message serves as a testament to the enduring power of place, the importance of cherished memories, and the dedication of the teams who bring these unique locations to life. The upcoming re-opening of Ulusaba in April promises a blend of natural splendor, enhanced luxury, and heartfelt tributes.
📝 About This Content
This article is based on insights shared by Richard Branson on LinkedIn.
📅 Originally posted on March 12, 2026 | View original post on LinkedIn →