In a recent LinkedIn post, Rob Hoffman discusses a unique search engine optimization (SEO) strategy he dubs the “SEO pyramid,” which his agency employed to generate over $600,000 in attributed revenue for a small SaaS client within 12 months. Hoffman contrasts this approach with traditional SEO methods, emphasizing a focus on high-intent keywords from the outset.
The core of Hoffman’s strategy, which he describes as an “inverted funnel,” begins by targeting decision-makers ready to purchase. He outlines the initial phase as “Own the bottom first.” According to the post, this involves creating four high-intent articles per month specifically designed for users close to making a purchase decision.
“We started with 4 high-intent articles per month targeting decision-makers: -Product comparison pages -Software buying guides -Decision frameworks for their ICP”
Hoffman explains that these bottom-of-funnel (BOFU) content pieces, such as product comparison pages and software buying guides, converted immediately because they addressed the needs of users actively looking to buy. This foundational step, he argues, builds the essential conversion infrastructure before broader traffic generation.
Scaling with AI-Powered Content
Once the bottom of the funnel was established and converting, Hoffman details the second step: “Scale with AI.” At this stage, his team deployed an in-house AI-powered programmatic tool to generate content targeting the upper funnel (TOFU). This involved producing approximately 100 articles per month.
Targeting Upper-Funnel Queries
The TOFU content focused on broader user questions and educational topics, including Reddit-inspired user queries, how-to guides for specific scenarios, and general questions about the niche. Hoffman notes that this content aimed to capture a wider audience earlier in their buyer journey.
“The programmatic content drove 2.5M impressions, which signaled to Google that our client is an authority.”
The strategy then involved strategically linking this upper-funnel content back to the high-converting bottom-of-funnel pages. As Hoffman explains, this created a clear path for users to move from general interest to purchase intent.
Google’s Role and the ‘Avalanche’ Effect
The third step, according to Hoffman, is to “Let Google connect the dots.” By generating significant impressions (2.5 million in this case) with the TOFU content, the client was signaled to Google as an authority in its niche. This increased authority, combined with the internal linking structure, led to improved rankings for the critical BOFU keywords.
“Google rewarded us by ranking our competitive bottom-of-funnel keywords higher. The result: an avalanche of qualified traffic that converted.”
Hoffman emphasizes that this inverted funnel approach works because it prioritizes building conversion pathways first. By establishing a strong BOFU foundation, the subsequent influx of traffic generated by TOFU content is more likely to convert, leading to significant revenue growth. He further elaborates on this methodology, stating, “The inverted funnel works because you build conversion infrastructure first, then flood it with authority-driven traffic.”
Hoffman announced plans to delve deeper into this strategy and other elements of their “full SaaS SEO playbook” during an upcoming webinar on March 4th, promising to reveal the methods used to achieve rapid growth for multiple SaaS companies.
📝 About This Content
This article is based on insights shared by Rob Hoffman on LinkedIn.
📅 Originally posted on February 26, 2026 | View original post on LinkedIn →