In a recent LinkedIn post, Roberta Matuson discusses the profound impact Artificial Intelligence (AI) is already having on how customers interact with businesses, emphasizing that many organizations are still operating with outdated strategies.
Matuson highlights the urgency for businesses to adapt their processes to remain competitive in an AI-driven landscape. She points out the disconnect between the rapid evolution of AI in consumer behavior and the slow adoption of new methodologies by companies.
“AI has already changed how customers search, shop, and choose, yet most people still rely on pre-AI playbooks.”
The Need for AI Integration in Business Processes
Roberta Matuson argues that clinging to traditional methods is a significant risk for businesses. She suggests that to stay visible and effective, companies must embrace AI and update their operational playbooks. Matuson emphasizes that this isn’t a future concern but a present reality that requires immediate attention.
Understanding AI’s Role in Marketing and Strategy
According to Matuson, a key area where AI’s influence is being felt is in marketing. She stresses the importance of understanding how AI fits into a broader marketing strategy. This involves recognizing how AI tools can enhance customer search, shopping, and decision-making processes.
“If you want to update your processes and get ahead of the curve, then Lisa Larter’s Marketing Meets AI Intensive on December 18 is the right place for you.”
Matuson points to a specific event, Lisa Larter’s Marketing Meets AI Intensive, as a valuable resource for business owners looking to navigate this shift. She frames this session as an opportunity to gain practical knowledge and actionable insights.
Actionable Insights from AI Education
Roberta Matuson outlines several key takeaways that participants can expect from such AI-focused educational initiatives. These learning objectives are designed to equip business owners with the tools and knowledge needed to thrive in the current market.
Automating Workflows and Planning for the Future
As Matuson notes, attendees can learn about specific workflows that are ripe for automation using AI. This practical knowledge can lead to significant efficiency gains. Furthermore, she highlights the importance of preparing for the future, specifically mentioning the development of a 2026 plan with the help of effective AI tools.
“You’ll walk away knowing: How AI fits into your marketing strategy, Which workflows you can automate today, How to start preparing your 2026 plan with AI tools that actually help”
Matuson frames AI education not as an optional extra but as a fundamental requirement for business success. She concludes her post by encouraging those who have been considering learning about AI to take this opportunity, stating, “If you’ve been meaning to learn AI, this is the place to start.” Her message is clear: proactive engagement with AI is crucial for staying relevant and competitive.
📝 About This Content
This article is based on insights shared by Roberta Matuson on LinkedIn.
📅 Originally posted on December 12, 2025 | View original post on LinkedIn →