Ruben Hassid Demystifies Website Creation: ‘You Need to Learn to Screenshot,’ He Says

In a recent LinkedIn post, Ruben Hassid explores a streamlined method for building a functional website rapidly, challenging the conventional wisdom that coding proficiency is a prerequisite. Hassid’s approach leverages AI tools and a specific prompt structure to empower individuals to launch their own sites in a matter of minutes, not days or weeks.

Hassid outlines a step-by-step process designed to bypass traditional development hurdles. He begins by emphasizing the foundational elements needed before any text is written:

“Save this setup before you write a single line:

Step 1. Screenshot a site you love. Drag it in.

Step 2. Grab any brand’s design .md at getdesign .md, drop it in your folder.

Step 3. Prompt: “You’re the CEO, Claude’s your CTO…”. It asks you questions; you click answers.

Step 4. Turn on bypass permissions in settings. No more clicking “allow” 30 times.

Step 5. Ask for the home page first. Get it right. Then the next page. One small job per message.

Step 6. Run the loop. List what’s wrong in words, paste it back. Refresh, look, repeat.

Step 7. Connect Netlify once. It pushes your site live and hands you a link anyone on earth can open.

That’s it. Your first website, live in 24 minutes.”

Democratizing Web Development

The core of Hassid’s argument is that the perceived complexity of website creation is largely a myth for many basic needs. By utilizing AI, specifically mentioning Claude Code, and a meticulously crafted prompt, users can delegate the technical heavy lifting. As Hassid notes, he developed a comprehensive “CTO prompt” after studying Anthropic’s documentation, enabling users to interact with the AI as if they were directing a chief technology officer.

Hassid highlights the ease of the interaction, stating:

“People still think you need to learn to code for this. You don’t. You need to learn to screenshot.”

This statement underscores his belief that the barrier to entry has been significantly lowered. The process involves visual inspiration (a screenshot), curated design elements, and an interactive prompt that guides the AI through the creation process. Hassid’s method prioritizes iterative feedback and clear, concise instructions, breaking down the development into manageable steps.

Leveraging AI for Efficiency

A key aspect of Hassid’s shared methodology involves efficient prompting and tool integration. He suggests starting with the homepage and then proceeding to other pages, ensuring each component is correct before moving on. This incremental approach, combined with the ability to quickly identify and correct errors, is central to achieving the rapid deployment he describes.

Furthermore, Hassid points out the utility of tools like Netlify for seamless deployment. Once the website is built within the AI environment, connecting to a service like Netlify allows for immediate publication to the web. This integration removes another significant technical hurdle for aspiring website creators.

Sharing Knowledge Freely

Ruben Hassid’s post also emphasizes a spirit of knowledge sharing. He makes his detailed prompt and methodology available for free via a guide, encouraging others to build their own websites without incurring costs. He explicitly states:

“Want it? It’s free: how-to-ai.guide
Don’t pay anything. Open the welcome email.
Get my Notion link. Locate the ‘.md file’ folder.
Grab ‘CTO prompt.’ Paste it inside Claude Code.
Add your one-line goal. Let it interview you.”

Hassid encourages his network to repost his findings, aiming to help others avoid unnecessary expenses for website development that can be accomplished quickly with the right approach. His insights suggest a future where basic web presence creation is accessible to a much broader audience, driven by AI and intuitive user guidance rather than traditional coding skills.