Ryan Reisert Critiques ‘Gong Hit’ Sales Tactics on LinkedIn

In a recent LinkedIn post, Ryan Reisert humorously critiques certain modern sales tactics, particularly those that involve overly aggressive or gimmicky approaches to closing deals. Reisert uses a satirical tone to question the efficacy and logic behind some of the more outlandish methods being adopted in the sales world.

Deconstructing the ‘Gong Hit’ Sales Method

Reisert begins by referencing a strategy involving a LinkedIn profile view to ‘put a face to the name,’ before pivoting to what he sarcastically labels the ‘#NedArickMethod.’ This method, as described by Reisert, involves cold DocuSign and cold Zoom invitations, culminating in a ‘huge Gong hit’ to celebrate a win. The juxtaposition of a serious business tool like DocuSign with a celebratory ‘Gong hit’ highlights Reisert’s skepticism about such theatrical sales closings.

“Put a face to the name!”

He further elaborates on this tactic, questioning the need for advanced tools when such a celebratory ritual is involved. Reisert sarcastically remarks:

“Or Honestly I can’t understand why everyone doesn’t just adopt the #NedArickMethod Ned Arick #ColdCallingIsDead for good.”

This statement underscores his view that the focus on such methods might be misplaced, potentially overshadowing more fundamental aspects of sales or sophisticated analytics.

A ‘Twisted’ A/B Test for Sales Strategies

The post then introduces a supposed A/B test variation of the ‘#NedArickMethod.’ This alternative involves swapping DocuSign for PandaDoc and using a free Google Hangout invite. Instead of a ‘Gong hit,’ the celebration involves singing a chorus with a church choir, a clear exaggeration to mock the perceived absurdity of some sales trends.

Questioning Sales Tech Stack Overload

Reisert continues his satirical analysis by addressing tools like Gong and Chorus.ai. He posits that unless the sales team is analyzing the ‘tone, pace and tune of the choir,’ using such advanced conversation intelligence tools might be ‘overkill for your sales tech stack.’ This point is a subtle jab at the trend of adopting numerous sales technologies without a clear understanding of their ROI or necessity.

“Not to be confused with Gong because who needs conversation intelligence and coaching when you can #1ClickClose.”

According to Reisert, the emphasis on flashy closing rituals and an excessive sales tech stack can detract from core sales principles. He advocates for a more grounded approach, implicitly suggesting that understanding customer needs and effective communication should precede elaborate, performative closing ceremonies.

The Underlying Message

While employing humor and exaggeration, Ryan Reisert’s LinkedIn post serves as a commentary on the potential excesses within the sales industry. He encourages a return to fundamentals and a critical evaluation of sales methodologies and technologies, urging professionals to question whether the latest trends truly enhance sales effectiveness or merely add unnecessary complexity and theatrics.