Ryan Reisert on Coaching: Moving Beyond ‘You’ll Get ‘Em Next Time’

In a recent LinkedIn post, Ryan 🏋️☎️ Reisert discusses a critical distinction in sales leadership: the difference between offering platitudes and providing actionable coaching after a disappointing sales call. Reisert argues that a common managerial response, “You’ll get ’em next time,” is fundamentally unhelpful and misses a crucial opportunity for development.

Reisert highlights the inadequacy of superficial encouragement, stating:

“The worst thing a manager can say after a rep bombs a call: ‘You’ll get ’em next time.’ This doesn’t fix anything. Sympathy is for losers.”

This blunt assessment underscores Reisert’s core message: effective sales leadership requires proactive, hands-on intervention rather than passive sympathy. The post contrasts this ineffective approach with the methods employed by what Reisert terms “elite sales leaders.” According to Reisert, these leaders engage in a more direct and impactful coaching strategy.

The Elite Sales Leader’s Coaching Playbook

Reisert outlines a specific, multi-step process that distinguishes top-tier sales management. This approach is designed to provide immediate, constructive feedback and facilitate rapid improvement. As Ryan 🏋️☎️ Reisert notes, the methodology involves:

• Sitting with their reps WHILE they call.
• Listening to the next 5 conversations in real-time.
• Coaching on one instance and observing the rep course-correct on the subsequent four.

This structured observation and real-time coaching allows for immediate identification of errors and provides an opportunity for the salesperson to implement corrective actions under direct guidance. Reisert emphasizes the practical nature of this strategy, suggesting it’s the most effective path to skill enhancement.

The Value of Real-Time Intervention

The emphasis on real-time listening and immediate coaching, as detailed by Reisert, aims to address performance gaps precisely when they occur. This contrasts sharply with retrospective feedback that might be delivered hours or days later, by which time the immediacy of the learning opportunity has passed. Reisert’s perspective suggests that true leadership in sales development involves active participation and guidance, not just post-call commiseration.

Reisert further elaborates on the effectiveness of this direct intervention:

“This is the way 👉 https://lnkd.in/gc7J_8v7”

While the post doesn’t detail the content of the linked resource, the implication is that this active, real-time coaching model is a proven method for elevating sales performance. Ryan 🏋️☎️ Reisert advocates for a management style that is deeply involved in the day-to-day execution of sales tasks, offering targeted feedback that fosters genuine improvement rather than relying on generic encouragement.

In essence, Ryan 🏋️☎️ Reisert’s LinkedIn post serves as a call to action for sales leaders to adopt a more rigorous and involved coaching methodology. By moving beyond sympathetic but ineffective statements, managers can empower their sales teams with the specific, actionable insights needed to succeed.