Ryan Reisert on Modernizing Cold Calling with 2025 Tools

In a recent LinkedIn post, Ryan 🏋️☎️ Reisert discusses the evolution of cold calling, urging sales professionals to move beyond outdated practices and embrace modern tools for greater efficacy in 2025. Reisert emphasizes that success in today’s sales environment hinges on leveraging specific technologies for data acquisition, lead prioritization, customer relationship management, and efficient dialing.

The Essential Toolkit for Modern Sales Outreach

Reisert outlines a comprehensive suite of tools designed to streamline the cold calling process. He begins by addressing the critical need for accurate contact data, highlighting LinkedIn as a primary source for obtaining professional profiles, which can then be augmented by multiple data vendors.

According to Reisert, the next crucial step is prioritizing leads based on their propensity to engage. He points to specialized tools that analyze phone intent:

“Phone Intent: → TitanX – Prioritize leads based on their likelihood to pick-up the phone.”

This focus on intent-based prioritization, as argued by Reisert, ensures that sales teams are directing their efforts toward prospects who are most receptive, a significant departure from the scattergun approach of the past.

Leveraging CRM and Dialing Technology

For managing customer interactions and sales pipelines, Reisert identifies Salesforce as the ‘gold standard’ for reporting, particularly noting its utility with the Completions Dashboard. This underscores his belief in the importance of robust CRM systems for tracking progress and gaining actionable insights.

When it comes to the actual act of making calls, Reisert advocates for power dialers that enhance speed and connection rates. He specifically mentions FrontSpin:

“Dialer: → FrontSpin – Power dialer built for speed, connect rates, and follow-up.”

Reisert’s inclusion of this tool signals a focus on operational efficiency, aiming to maximize the number of meaningful conversations sales representatives can have within a given timeframe.

The Human Element: Coaching and Accountability

Despite the emphasis on technology, Reisert makes it clear that tools alone are insufficient. He stresses the foundational importance of the sales team’s willingness to engage in the core activity: dialing.

To address this, Reisert introduces a ‘bonus’ category for sales floor enablement, highlighting CallBlitz for its live coaching, visibility, and accountability features. As Reisert puts it:

“But none of this matters if your reps aren’t dialing in the first place.”

This sentiment suggests that while technology provides the means, effective sales leadership and coaching are essential for driving consistent activity and performance. He concludes by providing a link for teams seeking proper enablement, reinforcing his commitment to comprehensive sales strategy.

Reisert’s post serves as a practical guide for sales leaders looking to modernize their outreach strategies, emphasizing a blend of advanced technology and essential human oversight to achieve better results in the competitive landscape of 2025.