Scaling to $7M ARR: Michel Lieben 🧠 on Mobilizing a Sales Team for LinkedIn Growth

In a recent LinkedIn post, Michel Lieben 🧠 discusses the significant, yet often challenging, process of activating a sales team to consistently post on the platform, highlighting how this strategy became a primary driver for ColdIQ’s substantial growth.

Lieben 🧠 shares the remarkable results achieved at his company, ColdIQ, where a team of over 20 individuals regularly contribute content. This collective effort led to a significant expansion of their team’s follower count, now exceeding 300,000 across the entire group. He emphasizes the impact of this strategy, stating it was their “#1 channel, scaling our way to $7M ARR.”

The Power of Employee Advocacy on LinkedIn

Initially, Lieben 🧠 believed ColdIQ’s approach to team-wide LinkedIn posting was unparalleled. However, his perspective shifted after observing the playbook developed by Kai Brandt and the Enginy team. Brandt’s strategy involved over 50 individuals organically posting, which similarly became their leading channel, propelling their growth from $1 million to $4 million in Annual Recurring Revenue (ARR).

This comparison led Lieben 🧠 to recognize a broader, powerful trend in leveraging employee advocacy. He notes the difficulty in getting teams to engage, but underscores the disproportionate rewards when successful. “Getting your team to post on LinkedIn is a nightmare,” Lieben 🧠 admits, but immediately follows with the payoff: “But when they do, the results are… pretty crazy.”

From $1M to $7M: A Tale of Two Playbooks

The differing scales of success—ColdIQ’s $7M ARR and Enginy’s $4M ARR, both driven by organic team posting—highlight the scalability of this approach. Lieben 🧠 points out that while his team at ColdIQ was adept at this, seeing Brandt’s system provided a new benchmark and potential for further refinement.

To share these learnings, Lieben 🧠 announced a live event in Barcelona with Kai Brandt. The session, titled “How to turn your team into LinkedIn influencers,” aims to break down the systems that have driven such impressive results for both companies. According to Lieben 🧠, the event will cover:

• The anatomy of a high-performing post
• Posting cadence to balance employee work vs. social growth
• How to leverage engagement from these posts for conversions
• The formula behind their best-performing hits

Unlocking Conversions and Content Formulas

A key aspect Lieben 🧠 plans to explore is the direct link between employee-driven LinkedIn activity and tangible business outcomes. He highlights the importance of not just generating reach and followers, but also translating that engagement into conversions. As Lieben 🧠 puts it, they will delve into “How to leverage engagement from these posts for conversions.” This indicates a focus on the practical application of social selling through an engaged workforce.

The event, scheduled for May 21st at Norrsken Barcelona, is positioned as a unique opportunity for professionals in the area to learn directly from two leaders who have demonstrably mastered this growth strategy. With only 100 seats available, Lieben 🧠 encourages early registration, emphasizing the exclusivity of the insights to be shared.

Lieben 🧠’s post serves as a compelling case study on the power of collective employee advocacy on LinkedIn, demonstrating how a coordinated effort can become a significant engine for revenue growth and brand building. The willingness to share and compare strategies, even with those achieving similar success, underscores a commitment to advancing best practices in B2B growth.