In a recent LinkedIn post, Seth Godin ๐ discusses the enduring value of “Actual Intelligence,” a term he borrows from Steve Wozniak, contrasting it with artificial intelligence. Godin ๐ emphasizes that this innate human intelligence, which can be developed, is becoming increasingly crucial in today’s world, yet is often neglected in formal education.
The author highlights several key components that constitute this “Actual Intelligence.” These include the difficult but necessary act of making choices, the art of curation, and the responsibility that comes with putting one’s name on their work. Godin ๐ posits that true intelligence involves the judgment to discern the right questions to ask and, just as importantly, those to ignore.
The Core Elements of Human Ingenuity
Godin ๐’s post delves into the fundamental aspects of human intellect that AI cannot replicate. He points to the imperative to ship useful work, the pursuit of good taste, and the patience required to grapple with the right problems rather than hastily solving the wrong ones.
“The difficult work of making choices.”
Further elaborating on the nature of this intelligence, Seth Godin ๐ argues for the importance of creating with a specific audience in mind, demonstrating generosity, and seeking justice. He also touches upon the significance of offering dignity and understanding the critical point when to cease an effort.
Empathy, Initiative, and Impact
A significant portion of Godin ๐’s analysis is dedicated to the role of deep empathy, which he contrasts with its superficial counterparts. He stresses the need for initiative, including the proactive effort of “doing the reading,” and the strategic application of patience or impatience as the situation demands.
“Investing in deep empathy, not a shallow substitute.”
As Seth Godin ๐ notes, navigating the modern landscape requires the ability to ignore distractions and focus on creating something that genuinely matters. This involves a fundamental element that artificial systems lack: caring.
“Making something that matters. Caring.”
The author concludes by reiterating that while artificial intelligence advances, the uniquely human capabilities of judgment, empathy, and intentional creation remain paramount. Godin ๐’s insights serve as a timely reminder of the irreplaceable value of human intelligence in a rapidly evolving technological era.
📝 About This Content
This article is based on insights shared by Seth Godin ๐ on LinkedIn.
📅 Originally posted on May 24, 2026 | View original post on LinkedIn โ