In a recent LinkedIn post, Liz Bradford discusses a fundamental mindset shift she observed during her 21 years in banking: the difference between approaching careers as a “zero-sum game” and an “infinite game.” Bradford argues that adopting a zero-sum mentality, where one person’s gain is inherently another’s loss, significantly limits an individual’s potential.
She highlights the misconception that success is scarce, stating:
“When your colleague gets promoted, a seat doesn’t disappear. When your competitor lands a major client, your market doesn’t shrink. Success isn’t scarce.”
Understanding the ‘Infinite Game’
Bradford contrasts the zero-sum game, which she likens to poker or finding the last parking spot, with the infinite game. In her view, the infinite game is characterized by its lack of a fixed endpoint and its focus on continuous growth and value creation.
She elaborates on the nature of infinite games:
“Infinite: relationships, learning, building businesses, creating value. The goal isn’t to finish first. It’s to keep expanding what’s possible.”
According to Bradford, while many aspects of business operate as an infinite game, professionals are often trained to engage with them as if they were zero-sum. This ingrained perspective, she suggests, hinders collaboration and innovation.
The Power of Celebrating Others’ Success
A key element of shifting to an infinite game mindset, Bradford explains, is actively celebrating the successes of others. This includes acknowledging when colleagues, competitors, or peers achieve milestones, even if those achievements were once desired by oneself.
Bradford argues that this practice is not merely about being gracious; it’s a strategic reorientation.
“Their success proves there’s more opportunity than you thought.”
In Liz Bradford’s view, embracing this perspective fundamentally changes how one approaches their career and life. Instead of hoarding knowledge or viewing others as threats, individuals are encouraged to share information and see potential collaborators. This leads to a more expansive and fulfilling professional journey.
Building a Bigger Game
Ultimately, Bradford concludes that true career fulfillment and significant breakthroughs do not stem from the failure of others. Instead, she emphasizes the importance of contributing to something larger than individual victories.
As Bradford puts it:
“The people who build meaningful careers aren’t the ones who win at others’ expense. They’re the ones who make the game bigger for everyone.”
Her insights suggest that a collaborative, abundance-focused mindset is more conducive to long-term success and personal growth than a competitive, scarcity-driven approach.
📝 About This Content
This article is based on insights shared by Liz Bradford on LinkedIn.
📅 Originally posted on May 22, 2026 | View original post on LinkedIn →