In a recent LinkedIn post, Simon Squibb discusses a significant legal and strategic move for his latest venture: securing the trademark for the word “DREAM.” This action, confirmed on April 3rd, is not for offensive purposes but rather a proactive measure to protect his businesses from potential lawsuits.
Squibb, who is launching his 20th company, emphasizes the critical importance of intellectual property protection, particularly trademarks, in the early stages of business development. He states:
“Key lesson I have learned is you must own the trademark before launch! Not the domain name or the registration of the ltd company; the trademark of the word you use.”
The entrepreneur highlights a common oversight among new business owners who often prioritize domain names or company registrations over securing the trademark for their brand name. This, according to Squibb, can lead to severe legal complications down the line.
The Strategic Importance of Trademark Protection
Simon Squibb argues that neglecting trademark registration can be a costly mistake that could jeopardize an entire company. Having navigated the entrepreneurial landscape with 19 previous ventures, Squibb has learned that the trademark is the foundational element of brand identity and legal security.
He elaborates on his approach, noting:
“So many don’t realise it and don’t do it. Then they get a huge legal issue later that can destroy the company.”
Squibb positions trademark acquisition as the very first step in his business planning process. This contrasts with the more common practice of addressing legal protections much later, if at all.
A Proactive Approach to Brand Security
The decision to trademark “DREAM” is a testament to Squibb’s experience and foresight. He explains the motivation behind this acquisition:
“I didn’t get it to sue anyone. I got it after years of work, to protect me from being sued.”
This defensive strategy is designed to create a safe environment for his new brand, , to launch and grow without the looming threat of legal challenges. By securing the trademark upfront, Squibb aims to prevent the kind of disputes that have historically crippled businesses.
Unveiling the New Venture
With the trademark secured, Simon Squibb is now ready to move his new brand, , out of stealth mode. He has invited his followers to speculate on the business plan behind this new venture, offering a prize for the best guess. This engagement tactic not only builds anticipation but also allows Squibb to gauge public interest and potential market fit for his latest enterprise.
Squibb’s emphasis on the trademark as a prerequisite for launch underscores a crucial lesson for aspiring entrepreneurs: robust legal protection, especially for brand identity, should be an integral part of the initial business strategy, not an afterthought. As he puts it:
“It’s the first thing I arrange when I have a new business plan.”
This proactive stance on intellectual property is a key takeaway from Squibb’s extensive experience, offering valuable guidance to anyone looking to build and protect their brand in the competitive business world.
📝 About This Content
This article is based on insights shared by Simon Squibb on LinkedIn.
📅 Originally posted on April 4, 2026 | View original post on LinkedIn →