In a recent LinkedIn post, jessie van breugel 🟣 shares insights on how business leaders can effectively leverage the platform in 2026, emphasizing authenticity, consistent commitment, and trust-building over superficial tactics. The post, which details seven key ideas shared with private clients, argues that the evolving landscape of social media demands a more genuine and strategic approach.
Jessie van breugel 🟣 challenges conventional wisdom, stating:
“Templates are dying → your voice is the USP. AI makes everything sound the same. Your biggest advantage is your unique insights & story.”
This assertion highlights a core theme: the increasing value of personal voice and unique perspectives in a world saturated with AI-generated content that often leads to homogenization.
The Diminishing Returns of Generic Content
The post elaborates on how content performance on LinkedIn is shifting. Jessie van breugel 🟣 suggests that impactful content requires time to gain traction and that genuine thought leadership trumps chasing fleeting viral trends.
Earning Authority, Not Claiming It
A significant point made by jessie van breugel 🟣 is the distinction between claiming authority and earning it. According to the post, networks are looking for tangible evidence of expertise.
“Your network wants personal stories, proof and lived lessons. Authority comes from showing up consistently long enough.”
This underscores the importance of consistent effort and sharing real-world experiences rather than simply stating one’s credentials. Jessie van breugel 🟣 also notes that the value of simple “how-to” content is declining, as information is readily available elsewhere. The emphasis should instead be on offering unique perspectives and opinions.
Commitment as the Key Differentiator
Jessie van breugel 🟣 addresses a common pitfall for founders: a lack of commitment rather than a lack of strategy. The post argues that many entrepreneurs repeatedly abandon strategies before they have a chance to succeed.
“Most founders don’t lack strategy → they lack commitment. They keep rebuilding and reset to zero every time. Most strategies work if you stop jumping between them.”
This perspective suggests that consistent execution of a chosen strategy is more critical than constantly seeking new ones. The article also touches upon the declining effectiveness of unsolicited direct messages (DMs), positing that trust is the true currency on the platform.
Building Trust Through Content
As jessie van breugel 🟣 points out, the low level of trust on LinkedIn means cold outreach is often ineffective. Building familiarity and credibility through consistent content creation is presented as the more effective path to initiating meaningful conversations.
“Trust on LinkedIn is low, so cold messages get ignored fast. Content builds familiarity before conversations start.”
Finally, the post advocates for long-term alignment over short-term optimization. Jessie van breugel 🟣 concludes that the fundamental decision lies in defining the business one wants to build, and sticking to that vision.
The insights shared by jessie van breugel 🟣 offer a strategic framework for individuals and businesses aiming to enhance their presence and impact on LinkedIn in the coming years, prioritizing authenticity, sustained effort, and trust.
📝 About This Content
This article is based on insights shared by jessie van breugel 🟣 on LinkedIn.
📅 Originally posted on January 9, 2026 | View original post on LinkedIn →