In a recent LinkedIn post, Surabhi Shenoy announced an opening for a Senior SEO Operator, emphasizing the need for a hands-on freelancer to drive organic growth for a burgeoning media and advisory platform. Shenoy is looking for an individual with high ownership who can take charge of both the strategy and execution of SEO initiatives.
The platform, which already boasts over 150 long-form articles focused on founder growth, decision-making, and valuation, aims to become a category-defining intellectual asset. However, Shenoy identifies a significant opportunity for improvement in its current organic traffic, stating:
“Organic traffic is currently under-optimized. The foundation exists. The architecture does not.”
This indicates a clear mandate for a seasoned SEO professional to build out the necessary infrastructure to capitalize on the existing content base.
Designing the Next Phase of Organic Growth
The core responsibility of the Senior SEO Operator will be to design and implement a comprehensive organic SEO strategy. As Surabhi Shenoy outlines, the role requires a strategic thinker capable of building topical authority, establishing an SEO metrics dashboard, and significantly increasing qualified organic traffic. Key areas of focus include aligning content with search intent, strengthening internal content architecture, boosting newsletter conversions, and enhancing discoverability in both traditional and emerging AI-driven search environments.
Emphasis on Strategic Thinking and Execution
Shenoy is seeking a candidate who demonstrates a sophisticated understanding of SEO, moving beyond isolated keyword tactics. The ideal candidate, according to the post,:
“Thinks in systems, not isolated keywords”
This suggests a preference for individuals who can conceptualize SEO as an interconnected strategy rather than a series of disconnected tasks. Furthermore, the candidate must be comfortable challenging assumptions and possess a nuanced understanding of brand positioning in conjunction with search optimization efforts. Experience with founder-led or thought leadership brands is highly valued, aligning with the platform’s target audience.
Measuring Success in the First Year
Surabhi Shenoy has set clear success metrics for the first 6-12 months of the role. These include the implementation of a clear topical authority architecture, improved rankings for strategic keyword clusters, and a substantial increase in qualified organic traffic, aiming for a 3-5x growth. Shenoy also highlighted the importance of improving newsletter conversion rates from organic traffic, reducing content cannibalization, and enhancing the site’s internal linking and crawl structure.
“This role is for someone who wants to help build a serious long-term asset, not run isolated SEO experiments.”
This statement underscores the long-term, compounding growth philosophy guiding the hiring process. Shenoy is looking for a dedicated partner in building a valuable, enduring platform, rather than a short-term tactical executor.
Application Process and Ideal Candidate Profile
The application process involves a direct message to Surabhi Shenoy, including examples of past successes with measurable results, an explanation of their approach to optimizing a site with over 150 articles, a list of regularly used tools, and availability. Shenoy explicitly stated that agencies should not apply, reinforcing the need for an individual, hands-on operator for this freelance contract role. The emphasis is on demonstrated ranking results, a strong grasp of search intent mapping, topical authority, semantic SEO, internal linking, technical SEO fundamentals, and E-E-A-T principles, with a familiarity with AI search implications being a plus.
📝 About This Content
This article is based on insights shared by Surabhi Shenoy on LinkedIn.
📅 Originally posted on March 5, 2026 | View original post on LinkedIn →