In a recent LinkedIn post, Nick Bradley highlights a critical, often overlooked, threshold for businesses aiming to attract significant investment: $5 million in EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). Bradley argues that companies below this benchmark often remain invisible to institutional private equity (PE) firms with substantial capital, fundamentally altering their potential buyer pool and valuation multiples.
The Invisible Barrier for Many Businesses
Bradley asserts that the operational and financial realities of large PE firms create an economic disincentive for them to pursue deals below the $5 million EBITDA mark. He explains that the overhead associated with executing a deal – including extensive due diligence, legal fees, and integration specialists – remains relatively constant whether the acquisition is for $15 million or $50 million.
“A $50M acquisition costs roughly the same to execute as a $15M acquisition. Same paperwork. Same diligence. Same legal structure. So why would they spend six months on a $15M deal when they could spend six months on a $50M deal?”
This dynamic, according to Bradley, means that the economics simply do not favor smaller deals for these larger players. “The economics don’t work below $5M EBITDA,” he states unequivocally.
Divergent Buyer Pools and Valuation Multiples
The consequence of this threshold, as outlined by Nick Bradley, is a stark bifurcation in the market for business acquisitions. He points out that companies with less than $5 million in EBITDA typically attract a different class of buyers and consequently achieve lower valuation multiples.
Bradley elaborates on this market segmentation:
- Businesses under $5M EBITDA: These businesses often find themselves selling to individuals, smaller investment funds, or strategic buyers. As a result, they typically command multiples in the range of 3-5x EBITDA, and sometimes struggle to find buyers at all.
- Businesses over $5M EBITDA: In contrast, companies surpassing the $5 million EBITDA mark become attractive to institutional PE firms. This increased demand from sophisticated investors with significant capital drives up competition and valuation multiples, often reaching 6-10x EBITDA.
“Below $5M, you’re selling to individuals or small funds. Strategic buyers only. Above $5M, you’re selling to institutional PE with serious capital and competitive dynamics,” Bradley explains, underscoring the dramatic difference in the competitive landscape.
The Life-Changing Impact of Reaching the Threshold
The difference in exit valuation can be profound, as illustrated by Bradley’s examples. He contrasts the potential outcomes for businesses on either side of the $5 million EBITDA divide:
“A $4M EBITDA business at 4x = $16M exit. A $6M EBITDA business at 8x = $48M exit.”
This significant disparity highlights how crucial it is for founders to focus on scaling their businesses to reach a point where they become attractive to institutional capital. Bradley concludes his post with a direct challenge to business owners, asking:
“Are you building toward the threshold that unlocks institutional capital?”
His insights serve as a critical reminder for entrepreneurs about the strategic importance of scaling operations not just for growth, but specifically to meet the financial criteria that attract the most significant and competitive buyers in the M&A market.
📝 About This Content
This article is based on insights shared by Nick Bradley on LinkedIn.
📅 Originally posted on December 23, 2025 | View original post on LinkedIn →