In a recent LinkedIn post, Jason Feifer discusses a low-cost way authors can make book covers easier to read during Instagram Live broadcasts. This article reports on Feifer’s post and his account of a tactic he says helped his book launch; it is not written by Feifer.
“Print a backwards copy of your book cover.”
A fix for mirrored video
Feifer’s suggestion addresses a small but visible problem: Instagram Live can show a mirrored image of the person broadcasting. As a result, a normally printed book cover may appear backwards on screen, making its title difficult for viewers to read.
According to Feifer, printing a reversed version of the cover lets it appear correctly oriented in the mirrored video. The idea requires little more than a few dollars, he says, while helping viewers recognize the book during a livestream.
Feifer’s account of the impact
Feifer links the adjustment to his own launch experience, reporting that sales rose when he appeared on Instagram Live with the reversed cover. He does not provide figures in the post, but presents the change as a practical improvement to a promotional channel he says can drive sales.
“When I did IG Lives, my sales numbers jumped.”
That claim is based on Feifer’s personal account. The post does not specify how much sales increased or isolate the cover’s effect from other launch activity. Still, his point is that a product’s visibility in promotional video can matter: if viewers cannot easily read a cover, the livestream may be less effective at drawing attention to the book.
A process publishers could support
Feifer broadens the recommendation beyond individual authors, arguing that publishers could make reversed cover files or printed copies available to their authors. As he puts it:
“Every publisher should provide their authors with a backwards copy.”
The proposal turns an individual workaround into a repeatable launch resource. Publishers already prepare cover materials for promotion; Feifer’s suggestion is to add a version designed for mirrored video, where a standard image can appear reversed.
A small production detail with a clear use
Feifer’s post focuses on a specific mismatch between the way a camera displays a person and the way a book cover is meant to be read. His broader case is straightforward: promotional materials should be prepared for the format in which audiences will see them. For authors and publishers using livestreams, a reversed cover is a simple adjustment Feifer says helped his own book launch.
📝 About This Content
This article is based on insights shared by Jason Feifer on LinkedIn.
📅 Originally posted on November 5, 2026 | View original post on LinkedIn →