In a recent LinkedIn post, Ani Filipova critically examines the hollow nature of corporate expressions of support, contrasting them with genuine, actionable assistance. Filipova argues that common phrases like “I’m here for you” have become performative gestures, devoid of real impact.
Filipova draws from a personal experience after leaving her COO role, where she was met with numerous assurances of support. She writes:
“‘I’m here for you’ has become the corporate version of ‘thoughts and prayers.’ It costs nothing. Changes nothing. And mostly makes the person saying it feel good without doing anything helpful.”
The post highlights a stark reality: out of dozens who offered verbal support, only three individuals provided tangible help. Filipova points out the irony that the most impactful assistance came from unexpected sources, not those she anticipated would offer significant backing.
The Disconnect Between Words and Actions
Ani Filipova emphasizes that true support is demonstrated through deeds, not declarations. She recounts how specific actions, such as providing valuable contacts, making crucial network introductions, or offering constructive criticism on an offer, were the forms of help that truly mattered.
According to Filipova, these impactful actions were often unprompted and delivered without the accompanying verbal platitude. This experience led her to a critical re-evaluation of how support is offered and received in professional contexts.
“Real support doesn’t announce itself.”
Filipova’s insights suggest a broader commentary on the performative aspects of modern professional communication, where saying the right thing often substitutes for doing the right thing.
Strategies for Authentic Support and Self-Reliance
Moving beyond critique, Ani Filipova offers practical advice for both those seeking support and those offering it. She advocates for a robust approach to personal and professional planning that prioritizes self-reliance.
1. Plan as if you are alone
Filipova advises individuals to build plans that can succeed independently of external support, viewing any help received as a welcome bonus rather than a necessity. This perspective, she argues, fosters resilience and reduces disappointment.
2. Proactive Asking Over Passive Waiting
Instead of waiting for help to be noticed or offered, Filipova recommends directly asking specific individuals for concrete assistance. She acknowledges that many will decline or disappear, but identifies the persistent ones as the true network.
“Don’t hope people notice you need help. Go directly to the people you want in your corner and ask for something specific.”
This direct approach, according to Filipova, is far more effective in identifying genuine allies than passive waiting.
3. Detach Emotionally from Non-Action
Filipova suggests that when individuals do not follow through on their offers of support, it’s crucial not to take it personally. Wasting time on wondering why or feeling betrayed is unproductive. Instead, the focus should remain on moving forward.
A Call for Genuine Engagement
The post concludes with a challenging question for the audience: Which type of person are you? Filipova urges readers to reflect on their own actions, both in seeking and providing support.
“Be the person who moves. Not the person who talks about moving.”
Ani Filipova implores professionals to move beyond empty promises and become individuals who actively contribute and make a tangible difference in the success of others, thereby embodying the true spirit of support.
📝 About This Content
This article is based on insights shared by Ani Filipova on LinkedIn.
📅 Originally posted on January 28, 2026 | View original post on LinkedIn →