In a recent LinkedIn post, Jason Feifer discusses a growing trend across various industries: the deliberate emphasis on human creation in an era increasingly dominated by artificial intelligence. Feifer highlights how this counter-movement is emerging as a distinct strategy to capture attention and foster genuine connection.
Feifer observes that the initial wave of AI-generated content, often characterized by polished perfection, has created an opening for a different approach. He points to the intentional use of less conventional aesthetics in online advertising as an example, suggesting that “Online ads are getting intentionally ugly. It’s a way to stand out from the polished perfection of AI-created images.” This deliberate imperfection, Feifer argues, serves as a signal of authenticity.
The “I’m Not Using AI” Flex
The author elaborates on this theme by sharing his own experience on LinkedIn. Feifer recounts using a stylistic choice – multiple em dashes – and explicitly noting his personal preference for them. He states that this simple act of personal attribution generated a significant response. “I recently used a bunch of em dashes in a post, then pointed out that I (a human being) used them because I like em dashes. That got a huge reaction!”
This strategy, according to Feifer, is extending beyond social media platforms. He anticipates seeing similar tactics emerge in text and email communications, where individuals are finding ways to signal their personal involvement. As Feifer puts it:
“And you’ll see it more in text and email, where writers find ways to flag: ‘This is actually me.'”
The Dynamics of Counter-Reaction
Feifer frames this trend within a broader principle of action and counter-reaction. He posits that every significant movement inevitably creates space for opposing forces or alternative approaches. “It’s worth remembering: Every action prompts a counter-reaction. Every moving crowd leaves white space behind,” Feifer writes.
While acknowledging that the current emphasis on human-led creation might not be a permanent fixture, Feifer suggests that it offers a valuable advantage for now. He argues that AI’s prevalence has made genuine human connection a notable differentiator. “The ‘I’m not using AI’ flex won’t last forever. But for now, AI has allowed human connection to feel like a competitive advantage,” he notes.
Cultivating Personal Connection
The core takeaway from Feifer’s post is a call to action for professionals to consider how they can consistently reinforce their personal presence in their communications. He prompts readers to ask themselves:
Finding Your Unique Voice
- How can you ensure your audience recognizes your unique voice?
- What deliberate choices can you make to signal authenticity?
- How can you leverage personal touches to stand out in a digital landscape?
Feifer’s analysis underscores the enduring importance of personal branding and authentic communication in a technologically advancing world, positioning human interaction as a key differentiator in the current business environment.
📝 About This Content
This article is based on insights shared by Jason Feifer on LinkedIn.
📅 Originally posted on July 15, 2026 | View original post on LinkedIn →