The LinkedIn Algorithm: A Myth Worth Debunking, According to Callum Laing

In a recent LinkedIn post, Callum Laing discusses the pervasive myth surrounding the LinkedIn algorithm and urges business leaders to focus on timeless strategies rather than fleeting tactics. Laing shares insights gained from an interview with former LinkedIn employee Alicia Teltz, who revealed that even within LinkedIn, a clear understanding of the algorithm’s inner workings is surprisingly elusive.

Deconstructing the Algorithm Myth

Callum Laing highlights the often-contradictory nature of platform development, citing an instance where LinkedIn pushed for video content, only for top influencers to discover that video posts were, in fact, being penalized by the system. This serves as a prime example of a ‘reverse incentive,’ where the platform’s directives do not align with its actual performance metrics.

“Even inside LinkedIn, most people don’t really know how the algorithm works. Different departments run conflicting initiatives.”

Laing uses this anecdote not merely to point out LinkedIn’s internal inconsistencies, but to draw a larger lesson about strategic focus. He argues that the obsession with understanding and manipulating the algorithm can distract from more fundamental business principles.

The Perils of Tactic Obsession

According to Laing, the real danger lies in getting ‘sucked into chasing tactics without understanding the bigger picture.’ This narrow focus, he explains, leads to decisions that are detrimental in the long run.

“The bigger lesson isn’t about LinkedIn’s dysfunction. It’s about perspective. Too often we get sucked into chasing tactics without understanding the bigger picture.”

Laing emphasizes that tactics are inherently temporary and subject to change, much like the fluctuating directives of a complex algorithm. Relying on them for sustained growth is a precarious strategy. Instead, he advocates for the adoption of enduring strategies that are supported by meaningful, long-term metrics.

Strategy Over Tactics

Callum Laing’s core message encourages a shift in perspective from short-term algorithmic gains to long-term strategic value. He posits that a solid, timeless strategy, measured by relevant business outcomes, will always outperform a constant chase after the latest tactical trend.

“Tactics are temporary. Pick a timeless strategy with metrics that matter.”

By framing the algorithm as a myth, Laing encourages professionals to re-evaluate where they invest their time and energy. The focus, in his view, should be on building a robust business strategy that transcends the ephemeral nature of platform-specific tactics. This approach, he suggests, is key to achieving sustainable success.

Laing concludes by posing a critical question to his audience: “Do you focus more on tactics or the big picture in your business?” This prompts a self-reflection on whether current efforts are aligned with a clear, long-term vision or are merely reactive responses to perceived algorithmic shifts.