In a recent LinkedIn post, jessie van breugel 🟣 discusses a common challenge faced by many professionals on the platform: the gap between creating engaging content and converting that engagement into tangible business leads. The post, which has garnered significant attention, highlights that while content creation is crucial, it’s only half the battle.
The Content-to-Lead Conversion Challenge
jessie van breugel 🟣 argues that a vast majority of LinkedIn content, despite its potential to attract interest, often fails to result in new business because users don’t know how to effectively capitalize on the engagement it generates. The core issue, as outlined by jessie van breugel 🟣, lies in the subsequent steps required to nurture potential leads.
“99% of your LinkedIn content gets you leads. Most people just don’t know what to do next”
This statement underscores a critical point: the effort invested in content creation doesn’t automatically translate into business opportunities. jessie van breugel 🟣 points out that the success hinges on a well-defined strategy for post-engagement actions.
Navigating the DM Strategy
The post delves into the specific areas where many falter after a user engages with their content. These include:
- Knowing what messages to send to initiate a conversation.
- Conducting productive discussions within direct messages (DMs).
- Determining the appropriate timing for follow-ups with engaged individuals.
According to jessie van breugel 🟣, the content itself lays the groundwork, but the real conversion work happens in the direct messaging phase. “Your LinkedIn content does 50% of the work; Sending the right message afterwards is the other part,” the post states, emphasizing the symbiotic relationship between content visibility and personal outreach.
“What messages to send to open a conversation”
This highlights the need for tailored communication, moving beyond generic responses to genuinely connect with interested parties. jessie van breugel 🟣 suggests that having clear, actionable templates or frameworks for these initial DMs can significantly improve outcomes.
A Call to Action for Lead Generation
The underlying message from jessie van breugel 🟣 is one of empowerment and strategic action. The post encourages users to be proactive in their lead generation efforts, framing it as a learnable skill rather than an innate talent.
“Start today to book more calls on LinkedIn tomorrow.”
To facilitate this, jessie van breugel 🟣 offers a practical incentive: access to templates designed to help users book more calls via DMs. This offer requires users to engage with the post by liking it and commenting “LEAD,” a mechanism designed to boost the post’s visibility while directly identifying interested individuals.
In jessie van breugel 🟣’s view, this approach not only helps the individual user but also promotes a culture of shared learning and support within the professional network. The request to repost the PDF further extends this collaborative spirit, aiming to help others benefit from the insights provided.
Ultimately, jessie van breugel 🟣’s LinkedIn post serves as a valuable reminder that while building an audience on LinkedIn is essential, the true measure of success lies in the ability to convert that attention into meaningful business conversations and opportunities.
📝 About This Content
This article is based on insights shared by jessie van breugel 🟣 on LinkedIn.
📅 Originally posted on November 16, 2025 | View original post on LinkedIn →