In a recent LinkedIn post, Simon Squibb discusses the profound importance of persistence and creativity in achieving long-term business goals, using his nine-year journey to land Apple as a client as a central example. Squibb emphasizes that success is not merely about innate talent but about an unwavering commitment to showing up, even in the face of repeated rejection.
Squibb details his extensive efforts, stating:
“It took me 9 years to land Apple as a client. 9 years. And I reached out almost every single week.”
This lengthy pursuit, he argues, highlights a critical misunderstanding of success that is often perpetuated by traditional education systems. Squibb points out that most individuals give up after the first obstacle, a behavior he attributes to a fear of failure instilled from an early age.
The Role of Persistence in Business Acumen
Squibb’s narrative suggests that true achievement in the business world requires a different mindset—one that embraces failure as a learning opportunity and views persistence as a strategic advantage. He contends that the ability to continue pitching even after being rejected or ignored is paramount.
“When I got rejected. I pitched again. When I got ignored. I pitched again,” Squibb writes, illustrating his proactive approach.
He further elaborates on the necessity of positioning oneself for opportunities:
“I knew that if I was going to get them, I needed some luck. And the only way to get lucky is by putting yourself in the position to get lucky.”
This perspective reframes luck not as a random occurrence but as a direct consequence of diligent effort and consistent presence.
Redefining Success Beyond Talent
According to Squibb, the conventional emphasis on talent often overshadows the power of sheer determination. He believes that the business landscape rewards those who are resilient and creative enough to navigate obstacles rather than those who possess only innate ability.
Squibb challenges the common perception of success, asserting:
“You see, success isn’t about talent. It’s about persistence and creativity. Most people quit after the FIRST no. The first sign of rejection.”
His message is a call to action for entrepreneurs and professionals to adopt a more tenacious approach, viewing setbacks not as endpoints but as essential parts of the journey. Squibb concludes with a powerful statement on the nature of failure:
“The only way you fail is if you quit.”
By sharing his personal experience, Simon Squibb provides a compelling case study for the enduring value of persistence, creativity, and a refusal to be deterred by initial failures in the pursuit of significant business objectives.
📝 About This Content
This article is based on insights shared by Simon Squibb on LinkedIn.
📅 Originally posted on March 26, 2026 | View original post on LinkedIn →