In a recent LinkedIn post, jessie van breugel discusses the critical role of personal branding and positioning in consistently acquiring clients, particularly through platforms like LinkedIn. Van Breugel shares her extensive experience, noting that after 2,162 days of building her personal brand, her firm has recently closed client #324. She observes a recurring pattern among successful professionals on LinkedIn.
The Key to Consistent Client Acquisition
Van Breugel highlights that it’s not necessarily the individuals posting the most frequently who are the most successful in client acquisition. Instead, she argues that clarity and rapid understanding are paramount. As jessie van breugel notes:
“The same pattern keeps showing up: The people who consistently sign clients via LinkedIn aren’t always the ones posting the most. They’re the ones people understand the fastest.”
According to jessie van breugel, the ideal scenario is that a potential client, within seconds of discovering a professional’s profile, should immediately grasp three key elements: who the professional helps, the specific problem they solve, and their method of delivery. This immediate clarity, she suggests, is a direct result of strong positioning.
The Impact of Positioning on Marketing Efforts
Van Breugel illustrates her point with a case study, mentioning a client named Julius who had been posting for over six months without tangible results. After refining his positioning, Julius saw his first inbound lead within seven days. Within a few months, he had secured six new clients and surpassed $10,000 per month in revenue. This dramatic shift, Van Breugel asserts, underscores the power of effective positioning.
Van Breugel argues that incorrect positioning forces every piece of content to work much harder to achieve its goals. Conversely, when positioning is accurate and compelling, all subsequent activities on the platform contribute to building a consistent and reinforced reputation. She states:
“Get it wrong, and every post has to work twice as hard. Get it right, and everything you do on LinkedIn builds on the same reputation.”
Van Breugel’s Approach to Client Onboarding
Because of its foundational importance, jessie van breugel states that positioning is the very first element her firm addresses for every new client. She emphasizes that her company offers a solution to alleviate the burden of this complex task.
Streamlining the Positioning Process
Van Breugel introduces a new offering designed to eliminate the need for clients to spend excessive time and effort on defining their own positioning or updating their profiles. She promises that within 30 days, her firm will deliver a complete positioning strategy, along with the rest of a comprehensive system aimed at ensuring consistent client acquisition. She concludes by inviting interested individuals to DM her with ‘info’ to receive further details about this service.
In jessie van breugel’s view, the clarity derived from strong positioning is the linchpin for sustainable business growth on professional networks like LinkedIn.
📝 About This Content
This article is based on insights shared by jessie van breugel on LinkedIn.
📅 Originally posted on September 2, 2026 | View original post on LinkedIn →