The ‘Silent Posting’ Trap: Jack Dyer🕺 on Boosting LinkedIn Visibility

In a recent LinkedIn post, Jack Dyer🕺 discusses a common pitfall that many users fall into, which can significantly hinder their content’s visibility on the platform. He argues that simply posting content and then disengaging is a self-sabotaging strategy that the algorithm penalizes.

Dyer🕺 highlights the importance of a holistic approach to LinkedIn engagement, emphasizing that the platform does not operate in a vacuum. According to him, the moments before and after a post are just as crucial as the post itself for ensuring its reach.

“You’re posting… then killing your own visibility without even realising. … No activity before it. No interaction after it. Just hoping the algorithm picks it up.”

This approach, Dyer🕺 explains, leads to diminished impressions and a faster disappearance of content from users’ feeds. He contrasts this with a more proactive strategy that involves ‘warming up’ the audience before posting and remaining active afterward.

The Importance of Pre- and Post-Posting Engagement

Jack Dyer🕺 stresses that a silent profile before and after a post leaves the content unsupported. The key to overcoming this, as he outlines, is to actively engage in relevant conversations prior to publishing and to interact with the target audience. This consistent interaction, including replying to comments and continuing the conversation, provides the necessary support for content to gain traction.

“LinkedIn doesn’t work in isolation,” Dyer🕺 writes. “If your profile is quiet before you post and silent after, your post is unsupported.”

He further elaborates on the practical steps involved:

• Engaging in relevant conversations before posting.
• Interacting with the specific individuals or groups you wish to reach.
• Replying to comments and maintaining engagement after the post goes live.

This sustained activity, Dyer🕺 suggests, ensures consistent visibility rather than leaving content’s success to chance.

Building Traction Through Surrounding Activity

Dyer🕺’s core message is that the act of posting is merely one component of a successful LinkedIn strategy. The real traction for content comes from the activity that surrounds it.

“Posting is only one part. What happens around it is what gives your post real traction.”

For professionals who have limited time and can only manage a single post per day, Dyer🕺 suggests that external support might be necessary. He hints at the services offered by his company, Storytold™, or their free resources as solutions for managing the surrounding engagement activities required for impactful content visibility.

The Role of External Support

In Dyer🕺’s view, for those stretched thin, the ‘what happens around it’ aspect can be outsourced. He points towards teams or resources that can manage the pre- and post-posting engagement, ensuring that content receives the necessary amplification.

“And if you’re busy and posting once a day is all you have time for… Maybe you need a team like Storytold™ to do the rest for you.”

By framing visibility not just as a function of the post itself, but as a result of a comprehensive engagement strategy, Jack Dyer🕺 provides valuable guidance for users looking to maximize their impact on the LinkedIn platform.