In a recent LinkedIn post, Warikoo discusses a profound realization about the true desires of parents, shifting focus from material gifts and financial security to the invaluable asset of quality time. The entrepreneur and author shared his personal journey of understanding what his parents truly needed, a lesson learned through his own experiences in his twenties.
Warikoo began by reflecting on a common mindset, particularly among younger professionals, which centers on providing for parents through financial means and material possessions. He writes:
“One of the worst mindsets I had during my 20s was that I will keep my parents happy with the money I make.”
This initial approach, as Warikoo details, involved actions like sending parents on vacations and buying them comforts, with the intention of making their lives easier and happier. However, he soon discovered that this strategy, while well-intentioned, was missing a crucial element.
The Unseen Need: Company Over Comfort
As Warikoo delved deeper into his observations, he noticed a disconnect between the material provisions and genuine happiness. Despite having more financial freedom and experiencing luxurious trips, his parents seemed to be missing something. He explains the dawning realization:
“But I realized, the busier I got, the less happy they were, despite all the things and money they now had.”
The core insight, according to Warikoo, was that his parents weren’t primarily seeking new experiences or material goods. Instead, they yearned for connection and companionship – specifically, time spent with their children and grandchildren. This understanding marked a significant pivot in his perspective.
A Promise of Presence
This realization led Warikoo to make a conscious promise to himself two years ago: to dedicate specific, focused time with his parents. He committed to taking them on an annual holiday, an experience designed for just the three of them. The impact of this shift, as he describes, has been overwhelmingly positive.
“I am going to take them on a holiday once a year – with just the 3 of us. And I think they have enjoyed the most I have seen them ever enjoy!”
Warikoo emphasizes the finite nature of time with loved ones, urging readers to recognize the preciousness of these moments. He advocates for active engagement and expression of affection, suggesting concrete actions:
“So, call them. Tell them you love them. Thank them. Spend time with them.”
His core message is a powerful reminder that for parents, the most meaningful gift is not found in possessions, but in the shared moments and the presence of their family. As Warikoo concludes, true relationships are nurtured by time, not by material exchanges.
📝 About This Content
This article is based on insights shared by Warikoo on LinkedIn.
📅 Originally posted on June 9, 2026 | View original post on LinkedIn →