In a recent LinkedIn post, Ross Simmonds urges business leaders and content creators to recognize the critical window for building visibility in the age of Artificial Intelligence. Simmonds emphasizes that while the ideal time to establish a strong online presence has passed, the present moment offers the second-best opportunity to lay the groundwork for future success.
The core of Simmonds’ message revolves around the compounding benefits of consistent, long-term content creation and distribution strategies. He posits that those who have diligently built their digital footprint over the past decade are now reaping the rewards as AI models increasingly cite and leverage existing, credible content.
The best time to build AI visibility was 10 years ago. The second best time is now.
Simmonds’ argument highlights a fundamental truth in digital marketing: foundational work in content and distribution pays dividends over time, especially as new technologies like AI emerge and integrate with existing information ecosystems. He points out that past efforts in creating valuable content, earning customer reviews, engaging on platforms like Reddit, publishing videos on YouTube, and securing offsite mentions are precisely the activities that establish authority and recognition in the current AI-driven landscape.
The Compounding Effect of Content and Distribution
According to Simmonds, the current AI revolution is not a signal to abandon traditional content strategies but rather to accelerate them. He argues that the algorithms powering AI are trained on vast datasets, and the prominence of certain information is often a reflection of its historical presence and credibility.
If you spent the last decade creating useful content, earning reviews, showing up on Reddit, publishing on YouTube, and getting mentioned offsite… you’re getting cited today.
This perspective suggests that AI visibility is not an overnight phenomenon but a result of sustained effort. Simmonds frames this as a race against time, where inaction leads to a widening gap between those who are actively building their presence and those who are not.
The Cost of Delay
Simmonds issues a stark warning to those who have not yet invested in their digital visibility, particularly in the context of AI. He asserts that waiting to implement distribution strategies will only make it harder to catch up.
If not, start stacking distribution now. Every month you wait, the gap compounds.
This call to action is directed at businesses and individuals who may be underestimating the speed at which AI is reshaping how information is discovered and utilized. Simmonds’ message is a clear directive to prioritize and invest in content creation and multi-channel distribution as a strategic imperative for ensuring relevance and influence in an increasingly AI-centric digital world. The post serves as a timely reminder that proactive and consistent effort in building an online presence is crucial for long-term success and for capitalizing on emerging technological trends.
📝 About This Content
This article is based on insights shared by Ross Simmonds on LinkedIn.
📅 Originally posted on April 10, 2026 | View original post on LinkedIn →