In a recent LinkedIn post, Jack Dyer🕺 discusses the pervasive issue of opaque pricing within the agency world and advocates for greater transparency, particularly concerning the actual costs associated with business growth in 2026.
Dyer🕺 opens by expressing frustration with service providers who avoid stating clear prices upfront. He recounts his own experience seeking help from a writer, developer, and designer, all of whom directed him to “contact me” rather than displaying their rates. This lack of clarity, he argues, is a deliberate tactic by many agencies to gauge a client’s budget during a call before revealing their fees.
“In the agency world, being opaque is the default setting. It’s designed to gauge your budget on a call before they reveal their price.”
This approach, according to Dyer🕺, is detrimental to both parties. Potential clients feel blindsided by high figures revealed late in the sales process, while agencies may waste time with individuals whose budgets don’t align with their service costs. Dyer🕺 highlights the shock he experienced when researching the actual costs for businesses aiming for growth in 2026, considering essential services like specialist writing, video editing, email newsletters, graphic design, and website development.
The True Cost of Standing Out in 2026
Dyer🕺 emphasizes that engaging specialists for these critical areas is inherently expensive, which he believes contributes to business owners attempting to handle these tasks themselves or resorting to less effective AI-generated content.
“Hiring all those specialists is expensive. It’s no wonder people do it themselves. (or worse, get AI to bodge it for them)”
To address this, Dyer🕺 states he compiled an honest assessment of 2026 pricing structures. He also transparently details his own company’s charges, explaining how their partnership model achieves significant cost savings compared to market rates.
Providing a Resource for Due Diligence
Dyer🕺 asserts that the document he created is valuable for any business owner looking to grow, serving as a due diligence tool regardless of whether they engage his services. The goal, as he articulates it, is to empower clients with knowledge of the true costs involved before they commit to any engagement.
“You don’t need to partner with us to find it useful. If you want to grow this year, use this doc as due diligence. Know the price before you enter the room.”
He offers this breakdown, along with other free resources, via a provided link. For those ready to explore a transparent collaboration, Dyer🕺 notes that their services start at specific price points, aiming to foster genuine growth for their clients.
“Or if you’re ready for a transparent partnership with people who actually care about your growth, prices start at £1,830 / $2,380. Let’s get your Storytold. 🕺”
Dyer🕺’s post serves as a clear call for increased honesty and transparency in pricing, positioning his own agency as a model for straightforward engagement and value.
📝 About This Content
This article is based on insights shared by Jack Dyer🕺 on LinkedIn.
📅 Originally posted on January 27, 2026 | View original post on LinkedIn →