In a recent LinkedIn post, Victor Cruz shares a surprisingly simple yet profound realization about his coffee-drinking habits, momentarily setting aside discussions of finance and technology. While acknowledging the significant work of Wallester in payments, embedded finance, and their recent UK market expansion plans, Cruz pivots to a personal anecdote about a recent discovery that has changed his daily routine.
A Personal Revelation in Every Cup
Victor Cruz highlights how a seemingly small detail in coffee preparation can lead to significant personal satisfaction. He reveals that his long-standing quest for the perfect coffee strength was not about specific drink types like a double espresso or an Americano, but rather a misunderstanding of how to achieve his desired taste.
As Victor Cruz notes:
“I didn’t want a double espresso, I didn’t want a watered down americano…”
Cruz explains that he has been ordering his coffee incorrectly for years, unaware of a method that would provide him with greater control and satisfaction. This personal insight, he suggests, is as impactful to him as the business developments he typically discusses.
The “Café Allongé” Solution
The core of Cruz’s discovery revolves around the “café allongé.” He describes this as a double espresso served with hot water on the side, allowing the drinker to customize the strength according to their preference. This simple yet effective approach has apparently solved a long-standing dilemma for him.
According to Victor Cruz:
“What I’d actually been looking for all these years was a ‘café allongé’ or for the uneducated out there (me), a double espresso with hot water on the side so you can actually control the strength yourself!”
He expresses gratitude to Karine M. for this revelation, emphasizing the positive impact it has had on his day-to-day enjoyment.
Elevating Daily Rituals
Victor Cruz’s post underscores the idea that significant improvements can often come from the simplest of adjustments. By framing this coffee revelation with the same enthusiasm he might reserve for a major business deal, Cruz suggests that personal satisfaction derived from everyday experiences holds considerable value.
In Victor Cruz’s view:
“So simple but yet so beautiful.”
The takeaway from Cruz’s post is that paying attention to the details, even in routine activities like ordering coffee, can lead to unexpected moments of joy and efficiency. This personal reflection serves as a reminder that while business and finance are crucial, the small, everyday discoveries can also be incredibly rewarding.
📝 About This Content
This article is based on insights shared by Victor Cruz on LinkedIn.
📅 Originally posted on July 9, 2026 | View original post on LinkedIn →