In a recent LinkedIn post, Bettina Briz offers a candid look into her investment philosophy and what draws her to early-stage startups. As an active investor and advisor, Briz emphasizes that her approach goes beyond a simple checklist, involving a deep connection with founders and their vision.
Briz, who is an LP to many funds and focuses on sectors like FinTech, AI Deep Platforms, SpaceTech, and DeepTech, shared her criteria for evaluating potential investments. She makes it clear that while her LinkedIn profile outlines her investment focus, the ‘real version’ of her evaluation process is more nuanced.
“I LOVE early stage Founders who
— have deep insider domain expertise
— are focused on huge ($T good) market opportunities
— if you disappeared, would a customer scream and weep
— showing strong customer retention, signs of hockey stick growth
— have smarts grit courage, can attract the best and are humble and kind”
This extensive list highlights Briz’s commitment to finding founders with not only strong business acumen but also the personal qualities that can weather the storms of startup life. She further elaborates on the essential element of personal connection, stating that she must fundamentally ‘fall in LOVE with’ the founders.
The Investor’s ‘Fall in Love’ Litmus Test
Bettina Briz explains that her decision to invest is deeply personal. She uses a compelling litmus test to gauge her own commitment:
“AND most importantly I have to Fall in LOVE with. If I can’t wait to help you at 4am then I’m all in. One of my litmus tests…”
This emotional and practical commitment underscores her belief that successful investing requires more than just financial backing; it requires a genuine desire to support and champion the founders she believes in. This ‘all in’ attitude is crucial for navigating the demanding early stages of a startup.
Beyond Investing: The ‘Flywheel’ and Personal Recharge
When discussing her motivations, Briz dismisses the idea of early retirement, instead focusing on a continuous cycle of giving and growth. She describes her approach as a ‘Flywheel’:
“Give → Invest → Grow the piggybank → Repeat → Give more”
This philosophy illustrates her long-term vision and her belief in sustainable growth, not just for the companies she invests in, but for her own impact as an investor. It’s a model that emphasizes continuous contribution and reinvestment.
Outside of her professional endeavors, Briz shares her passion for the outdoors, which serves as her primary method for recharging and clear thinking. Activities like skiing, hiking, climbing, and sailing are not just hobbies but integral to her process, even influencing her due diligence when collaborating with her husband, Peter Himes.
Connecting with the LinkedIn Community
Briz also took the opportunity to connect with her growing LinkedIn audience, which recently surpassed 18,000 followers. She assures her new connections that she actively engages with their content, stating, ‘I read all your posts and if it resonates with me, why wouldn’t I shine a light on you. Just my way of sharing ❤️ ❤️ ❤️’.
She concluded her post by mentioning upcoming travel plans, including visits to Tahoe, Palo Alto, San Francisco for Tech Week, and Mexico City, indicating that her ‘dance cards are filling up for meets’ and expressing excitement about connecting in person.
📝 About This Content
This article is based on insights shared by Bettina Briz on LinkedIn.
📅 Originally posted on September 7, 2026 | View original post on LinkedIn →