In a recent LinkedIn post, jessie van breugel discusses a common pitfall experienced by founders attempting to scale their businesses through LinkedIn, highlighting a critical factor often overlooked: the scarcity of time.
Van Breugel, who previously ran a successful LinkedIn program for over three years, shares her observations on why many founders, despite initial enthusiasm and investment, ultimately falter in their efforts. She notes that founders often approach such programs with significant excitement, having invested time and money into fixing a long-neglected aspect of their business.
“Every founder who joined started the same way: Excited. They’d just paid a few thousand dollars to finally fix the thing they’d put off for months — sometimes years.”
The Illusion of ‘More’
Van Breugel recounts her initial approach to supporting these founders, which involved personalized onboarding and tailored next steps. However, she observed a consistent pattern of disengagement after the initial excitement waned.
The program’s attempts to rectify this by adding more modules, increasing live calls, and launching more challenges proved ineffective. Van Breugel explains that the core issue wasn’t a lack of resources or content, but rather the fundamental absence of time among busy founders.
“We spent months fixing this, but we’ve made all the mistakes in the book: Creating more modules, Adding more weekly calls, Launching more challenges. Always ‘more’. It turned out that quantity was never the issue. It was time.”
Momentum: The Elusive Key
The article delves into the crucial role of momentum in business growth. Van Breugel argues that while starting a new initiative is relatively easy, maintaining momentum is where most founders struggle. The reality of executing the necessary work often leads to a loss of initial drive, causing clients to shift from satisfied to dissatisfied.
According to Van Breugel, the difficulty in regaining momentum once lost is a fundamental flaw in many growth models. She states:
“The moment you lose momentum, getting back on is the hard part — with a business, a program, anything. That’s the flaw in the whole model, and no amount of good content fixes it.”
A Shift in Strategy
In response to these insights, Van Breugel explains that she pivoted her strategy. Instead of teaching founders how to build their LinkedIn presence, she began building it for them. This approach, while currently closed to new founders, reflects a deep understanding of the time constraints faced by entrepreneurs.
Van Breugel is now offering access to her playbook for those on her waitlist, providing behind-the-scenes insights into building LinkedIn pipelines. She emphasizes that even those who don’t ultimately join the program will gain value from the shared information.
“But for the next few weeks, I’m giving the playbook away. This is only available for the people on our waitlist. You’ll get behind-the-scenes emails starting now.”
This strategic shift underscores Van Breugel’s conclusion that addressing the root cause of founder challenges—time scarcity—is more effective than simply adding more resources. Her analysis provides valuable perspective for any business leader grappling with growth and engagement on professional platforms.
📝 About This Content
This article is based on insights shared by jessie van breugel on LinkedIn.
📅 Originally posted on July 13, 2026 | View original post on LinkedIn →