Why Gary Vaynerchuk Fires Talented Employees Who Aren’t ‘Good Humans’

G

Gary Vaynerchuk

LinkedIn Author

Chairman – VaynerX, CEO – VaynerMedia, Creator – VeeFriends

In a recent, candid LinkedIn post, entrepreneur Gary Vaynerchuk shared his uncompromising stance on employee conduct, emphasizing that a person’s character often outweighs their professional contributions.

Vaynerchuk’s core message revolves around the critical importance of maintaining a positive and ethical workplace culture, even at the cost of letting go of highly productive but toxic individuals.

“I fire every single person that is not a good human being regardless of how much money she or he makes for me.”

The post, which has garnered significant attention, highlights Vaynerchuk’s belief that a single negative influence can severely damage an entire team or organization.

The ‘Cancer’ of Bad Behavior

Gary Vaynerchuk argues that allowing a “garbage human” to remain within a company, regardless of their talent or revenue generation, is a recipe for disaster. He likens the spread of negative behavior to a disease that can dismantle even the most successful enterprises.

“If you’re a leader, I promise you this… you better go home and audit every single employee you have and figure out which employee makes the other employees miserable,” Vaynerchuk advises leaders. He stresses that this audit is crucial for identifying individuals who, despite their skills, are detrimental to the overall morale and productivity of the workforce.

Prioritizing Culture Over Performance

The entrepreneur makes it clear that leadership accountability is paramount. Vaynerchuk points out that leaders must be willing to make difficult decisions, even when it involves high performers.

“I don’t give a sh*t if it’s your number one salesperson, your best developer, or your cofounder… cancer spreads.”

In Vaynerchuk’s view, the long-term health of a business is intrinsically linked to the quality of its human capital and the prevailing culture. He suggests that overlooking toxic behavior in favor of short-term financial gains is a short-sighted strategy that ultimately undermines the company’s foundation.

The Cost of Negativity

Vaynerchuk elaborates on the pervasive damage that a single negative individual can inflict. According to Gary Vaynerchuk, this person can erode trust, stifle collaboration, and create an environment where other employees feel undervalued or demotivated.

“There is no quicker way to f*ck everything up than to look the other way when you have someone who is talented and contributing, but is a garbage human. Period.”

His message serves as a stark reminder to business leaders about the non-negotiable aspects of building and sustaining a thriving organization. Gary Vaynerchuk advocates for a proactive approach to culture management, where ethical conduct and positive human interaction are considered fundamental pillars of success, equally, if not more, important than individual performance metrics.

📝 About This Content

This article is based on insights shared by Gary Vaynerchuk on LinkedIn.

📅 Originally posted on December 9, 2025 | View original post on LinkedIn →