In a recent LinkedIn post, Gary Vaynerchuk discusses a sales philosophy built around giving more value than a seller seeks in return. This article examines Vaynerchuk’s post and its emphasis on customer-focused interactions; it is journalistic coverage of his ideas, not an article written by him.
Vaynerchuk frames the principle as a response to sales advice that can prioritize closing a deal over serving the other person:
“Most underrated business advice? Give more than you take.”
Putting the other person first
As Vaynerchuk notes, his approach is to avoid treating each interaction as a transaction with an immediate payoff. He writes that he does not feel “a desperation for the sale” and says a seller should be “in it more for them than for you.” In his view, this is a version of selling that deserves more attention.
The distinction he draws is between pursuing a sale at any cost and building an exchange around what benefits the prospective customer. Vaynerchuk argues that the seller’s focus can shift from securing a quick yes to offering something useful, whether or not that interaction immediately produces revenue. The post does not lay out a specific sales process; instead, it presents a guiding principle for how sellers might approach people.
Value beyond the transaction
Vaynerchuk extends the idea beyond sales conversations, describing it as a broader personal goal:
“My great goal in life is to give as much as possible and hopefully not have to ask for anything in return.”
According to Vaynerchuk, the principle applies to everyday encounters as well as business development. He suggests that people can look for ways to contribute value in each interaction, rather than measuring every exchange by what they receive. That outlook makes generosity a repeated practice, not simply a tactic reserved for a pitch.
A long-term view of trust
Vaynerchuk’s post implies that reducing pressure around the sale can make room for more trust-centered relationships. He does not claim that giving guarantees a business result. Rather, he presents generosity as a worthwhile standard on its own, with any return left uncertain.
His closing thought captures that practical invitation:
“Every interaction you have, you can try to give more value to the other person.”
For readers in sales and business, Vaynerchuk’s message is a reminder to consider what the other person gains from an exchange. The post’s central argument is straightforward: focus first on being useful, and treat the sale as secondary to the value offered.
📝 About This Content
This article is based on insights shared by Gary Vaynerchuk on LinkedIn.
📅 Originally posted on November 6, 2026 | View original post on LinkedIn →