Why HTTPS Matters for Website Security, Trust and Performance

In a recent LinkedIn post, Chirag Goswami discusses why businesses should use HTTPS, highlighting its role in protecting data, supporting user trust and improving website performance. The article below reports on Goswami’s post and examines the points he raises; it is not written by Goswami.

“HTTP sends data in plain text, making it vulnerable to hackers. HTTPS uses SSL/TLS encryption, protecting sensitive information like passwords and payment details.”

Encryption as a basic safeguard

Goswami’s central argument is that HTTPS protects information as it moves between a visitor’s browser and a website. He contrasts that encrypted connection with HTTP, which he says sends data in plain text. For businesses handling logins, payments or other sensitive details, that distinction makes website security a practical concern for both the organization and its customers.

As Goswami notes, encryption is one part of a broader data-protection effort. HTTPS can help reduce exposure of information in transit, though it does not by itself guarantee that a site, its systems or stored data are secure.

Trust and visibility online

Goswami also connects HTTPS with the signals customers receive from browsers. He writes that HTTP sites may be labeled “Not Secure,” while HTTPS sites display a padlock icon. His point is that these indicators can shape visitors’ impressions before they interact with a business. A warning could make some users hesitant to submit information or continue browsing.

On search visibility, Goswami says Google gives preference to HTTPS websites and argues that secure connections can support SEO. He presents the protocol as one factor in a business’s online credibility and discoverability, rather than as a stand-alone route to higher rankings.

Compliance and technical considerations

According to Goswami, encryption also matters in the context of data-protection requirements. He cites GDPR and PCI-DSS as examples of regulations and standards associated with protecting information. Businesses should assess their specific obligations and security practices; the post’s broader message is that relying on an unencrypted connection can expose organizations to avoidable risk.

Goswami further argues that HTTPS can improve performance when paired with HTTP/2, pointing to faster page loads as a potential benefit for user experience and conversions. That claim depends on a site’s configuration and infrastructure, but it adds a technical dimension to his case for adopting HTTPS.

“With HTTP/2 support, HTTPS loads web pages faster than HTTP. Faster websites improve user experience, reduce bounce rates, and boost conversions.”

A business decision with several dimensions

Goswami’s post frames HTTPS as more than a security setting: he links it to data protection, customer confidence, search presence and site speed. The recommendation is directed at businesses assessing their websites, particularly those that collect personal or payment information. His closing line promotes Cybernara’s help with securing websites, making the post both an explanation of HTTPS and a service offer.