Why HTTPS Matters for Website Security, Trust and Performance

In a recent LinkedIn post, Chirag Goswami discusses why businesses should use HTTPS, highlighting its role in protecting data, supporting user confidence and improving website performance. This article reports on Goswami’s published LinkedIn views; it is not written by or on behalf of him.

“HTTP sends data in plain text, making it vulnerable to hackers. HTTPS uses SSL/TLS encryption, protecting sensitive information like passwords and payment details.”

Encryption as a first line of protection

Goswami’s central point is that HTTPS encrypts information exchanged between a visitor’s browser and a website. By contrast, he says, HTTP transmits data in plain text. That difference can matter when people submit sensitive details, including account credentials or payment information.

According to Goswami, encryption is a practical part of website security. His post frames the protocol choice as a business concern as well as a technical one: a site that handles customer information needs safeguards that help protect those exchanges.

Signals that shape customer confidence

Goswami also connects HTTPS with the way visitors perceive a business online. Browsers may mark HTTP pages as “Not Secure,” while HTTPS sites can display a padlock indicator. As he notes, these visible cues can influence whether customers feel comfortable continuing to browse or sharing information.

“Web browsers flag HTTP sites as ‘Not Secure,’ scaring away visitors. HTTPS displays a padlock icon, reassuring customers that their data is safe.”

The post treats trust as part of the customer experience. Goswami argues that a security warning can create doubt before a visitor has engaged with the business, while HTTPS offers a recognizable signal that a protected connection is in use.

Search visibility and compliance considerations

In Goswami’s view, HTTPS can also support online visibility. He says Google prioritizes HTTPS websites in search results and links that priority to better SEO and credibility. The post’s broader business case is that secure connections may affect both how a site is found and how it is received.

Goswami further raises compliance and data-protection concerns, citing GDPR and PCI-DSS as examples of frameworks associated with encryption requirements. He warns that operating an HTTP site could expose a business to compliance risks. The precise obligations depend on an organization’s activities and applicable rules, but his post emphasizes that website security should be considered alongside regulatory responsibilities.

Performance as part of the case for HTTPS

Goswami challenges the assumption that stronger security necessarily comes at the cost of speed. He points to HTTP/2 support as a way HTTPS sites can load faster, associating improved speed with user experience, bounce rates and conversions.

“With HTTP/2 support, HTTPS loads web pages faster than HTTP.”

He closes by inviting businesses to seek help securing their websites through Cybernara. Across the post, Goswami presents HTTPS as a combination of safeguards and business infrastructure: a way to protect exchanges, reassure visitors and support a site’s broader performance and visibility goals.