In a recent LinkedIn post, jessie van breugel discusses a common pitfall for experts seeking to generate leads on the platform: the misuse of AI tools like ChatGPT. Van Breugel argues that the ineffectiveness stems not from the AI itself, but from the user’s inability to formulate the right questions, leading to generic and uninspired content.
Van Breugel highlights the prevalent issue of experts relying on superficial prompts for AI content generation, which ultimately yields subpar results. The core of the problem, according to van Breugel, lies in a lack of strategic questioning rather than a deficiency in AI capabilities.
The Limitations of Generic AI Prompts
jessie van breugel points out that many professionals are stuck in a cycle of copy-pasting generic prompts into AI tools, expecting unique and effective outcomes. This approach, as van Breugel explains, inevitably leads to “generic results.” The expert’s post emphasizes that true value from AI comes from a deeper, more interactive engagement.
“Still using ChatGPT to ‘write me a LinkedIn post’nAnd then wondering why the output is sh*t.”
This statement underscores the frustration many experience when AI-generated content fails to resonate. Van Breugel asserts that the solution isn’t to abandon AI, but to refine the input and the process.
Introducing a Prompt-Free, Strategist-Led AI Tool
To address this challenge, jessie van breugel has developed a unique tool that operates within Claude, designed to bypass the need for extensive prompting. Instead of requiring users to craft complex instructions, this tool actively engages them with questions.
How the Tool Works
Van Breugel outlines the process for utilizing this new approach:
- Experts input their niche, offer, and primary bottleneck.
- The tool then provides a tailored, step-by-step strategy covering positioning, content creation, and direct messaging.
This system, as van Breugel details, is trained on data from a significant number of real-world applications and clients, aiming to provide a strategic advantage akin to having a “24/7 strategist.”
“It’s 1 app, with 0 prompts needed. nIt just asks YOU the questions.”
This direct quote encapsulates the tool’s user-centric design, shifting the burden of prompt engineering onto the AI itself, which is programmed to extract the necessary information through targeted inquiries.
Leveraging Expertise for Lead Generation
jessie van breugel draws a parallel between the tool’s development and their own extensive experience, noting that the underlying system is built upon a foundation that has contributed to significant professional success, including over 98,000 followers and $3.1 million in client revenue. This context suggests the tool is not merely an AI experiment but a distillation of practical, revenue-generating expertise.
“(I built this on the same system behind 98,000+ followers and $3.1M+ in client revenue.)”
According to van Breugel, the key differentiator for this tool is its ability to “think with you,” moving beyond simple text generation to facilitate a more collaborative and strategic content development process. The platform is trained on data from “172 real applicants and 100+ clients,” ensuring its strategies are grounded in practical application and proven results.
Van Breugel concludes the post by encouraging engagement, inviting users to comment “TOOL” to receive access, and to share the post to help others in their network achieve similar success on LinkedIn.
📝 About This Content
This article is based on insights shared by jessie van breugel on LinkedIn.
📅 Originally posted on July 22, 2026 | View original post on LinkedIn →