In a recent LinkedIn post, jessie van breugel discusses a significant shift in their business strategy, moving away from teaching founders how to build LinkedIn systems to instead building those systems for them entirely. This pivot comes after years of attempting various methods to help over 200 founders succeed on the platform.
The Motivation Behind the Shift
jessie van breugel highlights a critical observation that led to this change: a consistent drop-off in engagement among new clients. Despite working with founders already generating substantial revenue ($10K-$30K a month), a significant portion stopped engaging by the third week. Initially, this was attributed to a lack of motivation, but van Breugel realized that for this established group, motivation wasn’t the core issue.
“For a long time I thought this was a motivation problem. But, the people we work with are doing $10K-$30K a month. They don’t need more motivation.”
Instead, the recurring obstacle was a perceived lack of time. This realization prompted a re-evaluation of the service offering. As jessie van breugel explains, the traditional approach of teaching and providing game plans, while seemingly sound, was not yielding the desired long-term results for busy founders.
From Teaching to Doing: A New Model
The core of the problem, according to van Breugel, was the founders’ time constraints. While the program’s structure looked good on paper, the practical execution was hindered by the daily demands on these entrepreneurs. This led to the decision to stop teaching and start building.
The “Complete Playbook” Approach
This new direction involves jessie van breugel and their team taking on the full responsibility of constructing the LinkedIn pipeline systems for their clients. The aim is to remove the time barrier entirely, delivering a functional system rather than a guide.
“After weeks and months of planning, we’ve decided to stop teaching. Instead, we started building these systems for founders, entirely.”
Currently, the business is not taking on new clients due to being fully engaged in this building process. However, jessie van breugel plans to share valuable insights and the methodology behind this approach.
“But, over the next few weeks, I am sharing the complete playbook. Everything you need to build your own LinkedIn pipeline.”
This upcoming content will be accessible to those on a waitlist, with an invitation to comment ‘waitlist’ on the original post to receive a direct message with further instructions. This move signifies a commitment to providing tangible solutions for founders struggling to implement LinkedIn strategies due to time limitations, as highlighted by jessie van breugel.
📝 About This Content
This article is based on insights shared by jessie van breugel on LinkedIn.
📅 Originally posted on July 14, 2026 | View original post on LinkedIn →