Why ‘Normal’ Hormone Levels May Sabotage Executive Performance, According to Liz Bradford

L

Liz Bradford

LinkedIn Author

Building Better Careers, Bodies & Businesses | Executive Coach & PT | Board Advisor | ex-HSBC MD & COO | Serial Founder

In a recent LinkedIn post, Liz Bradford explores a critical distinction often overlooked by high-achievers: the difference between “normal” and “optimal” hormone levels and their profound impact on executive performance. Bradford, who works with numerous executives, highlights that many leaders receive lab results within the “normal range” but are not functioning at their peak capacity.

The Pitfalls of ‘Normal’ Lab Results

Bradford argues that a “normal” hormone level, according to standard lab ranges, often signifies that an individual is not medically unwell but does not necessarily indicate peak performance. She points out that many executives she coaches are operating at a significantly reduced capacity, potentially around 60%, despite their “normal” results.

“Most executives I work with get lab results back marked ‘within normal range’ and assume they’re fine. They’re not. They’re functioning at 60% capacity.”

This disconnect, as Bradford explains, can manifest in various ways that hinder executive effectiveness. She details how specific hormonal imbalances, even within the conventional “normal” parameters, can lead to diminished cognitive function, increased fatigue, and impaired decision-making.

Hormonal Influences on Executive Function

Bradford breaks down how different hormonal profiles can affect an executive’s daily performance:

  • Low Testosterone: According to Bradford, this can lead to dulled cognitive sharpness, earlier onset of decision fatigue, and a reduction in strategic thinking capabilities.
  • High Cortisol: As Liz Bradford notes, elevated cortisol levels can compromise memory, promote reactive rather than responsive behavior, and amplify the perception of stress.
  • Thyroid Dysfunction: Bradford highlights that even subclinical thyroid issues can cause extreme energy fluctuations, introduce brain fog during critical moments, and erode executive presence.

The core issue, as Bradford articulates, is the confusion between merely avoiding illness and actively pursuing peak performance. “The problem is confusing ‘normal’ with ‘optimal,'” she states. “Normal means you’re not sick enough to treat. Optimal means you’re performing at your actual capacity.”

“Your lab says you’re fine. Your performance says otherwise. Which one are you going to trust?”

Lifestyle Demands and Suboptimal Performance

Bradford suggests that the demanding nature of executive lifestyles often outpaces the body’s recovery mechanisms, leading to chronically suboptimal hormone profiles. The constant pressure and high expectations placed on leaders can create a physiological state where their bodies are constantly in a state of stress, preventing them from reaching their true potential.

She encourages leaders to question their current metrics for well-being and performance. Instead of solely relying on standard lab results, Bradford advises executives to consider their actual daily performance, energy levels, and cognitive clarity as key indicators.

“Most high performers run suboptimal hormone profiles because their lifestyle demands more than their recovery can support.”

Bradford’s insights underscore the importance of a holistic approach to executive health, one that goes beyond conventional medical markers to encompass true physiological optimization and sustained high performance.

📝 About This Content

This article is based on insights shared by Liz Bradford on LinkedIn.

📅 Originally posted on January 19, 2026 | View original post on LinkedIn →