In a recent LinkedIn post, founder Jessie Van Breugel challenges the common approach to lead generation on the platform, arguing that simply posting more content is often an ineffective strategy. Van Breugel highlights a prevalent pattern observed after working with over 200 founders, suggesting that many hit a wall with their content efforts and fail to adapt.
Van Breugel’s central thesis is that content, as it’s often produced, doesn’t work for many users, yet they persist with the same methods. This persistence, according to Van Breugel, leads to frustration and burnout, ultimately causing individuals to abandon the platform with the belief that “LinkedIn ‘doesn’t work’.”
“Content doesn’t work. But instead of figuring out how to improve, they keep posting the same bs.”
The Pitfalls of Ineffective Content Strategies
Van Breugel points out the common cycle of founders investing significant time and effort into content creation without seeing tangible results. This is exemplified by the case of a founder named Julius, who had been posting for six months with no positive outcomes.
“One of our guys, Julius, was posting for 6 months straight. 0 results, about to throw the towel,” Van Breugel writes. This anecdote underscores the frustration that can arise from prolonged, unfruitful efforts on the platform.
The Importance of Strategic Adjustment
The core of Van Breugel’s message is not that LinkedIn is inherently ineffective, but that the *approach* to using it for lead generation needs refinement. The key, as Van Breugel suggests, lies in identifying and implementing the right strategies rather than simply increasing output.
Van Breugel emphasizes that a shift in focus can yield significant results. In Julius’s case, a single, targeted adjustment led to lead generation within a week.
“Then, we dialed in 1 thing, and leads came in within 7 days.”
Beyond Posting: A Protocol for Leads
To address this common challenge, Van Breugel has developed a protocol aimed at helping founders generate leads within seven days. This protocol, detailed in a video linked within the post, goes beyond basic content posting.
Van Breugel indicates that the solution involves more than just content volume. “That one thing? I explain it in the video, plus the 6 other actions you want to take to get leads and inbound clients from LinkedIn,” the post states.
“Stop posting on LinkedIn if nothing works (do this instead)”
This framing suggests a strategic intervention is necessary, moving founders from a place of aimless posting to a more results-oriented approach. Van Breugel’s insights encourage a critical evaluation of current LinkedIn strategies and advocate for a more targeted method to achieve business goals.
The founder’s advice serves as a reminder that success on professional networking platforms often hinges on strategic thinking and adaptability, rather than a one-size-fits-all content strategy. Van Breugel’s approach aims to provide a clear, actionable path for founders struggling to convert their LinkedIn presence into tangible business opportunities.
📝 About This Content
This article is based on insights shared by jessie van breugel on LinkedIn.
📅 Originally posted on April 29, 2026 | View original post on LinkedIn →