Why Sharing Business Revenue Inspires Others, According to Katelyn Bourgoin

In a recent LinkedIn post, Katelyn Bourgoin explores the often-debated topic of whether entrepreneurs should openly discuss their business earnings, arguing that transparency about revenue can serve as a powerful tool for inspiration and credibility.

Bourgoin recounts an experience where a commenter criticized her for mentioning her businesses’ $1.2 million revenue, labeling such talk as “lowbrow.” This criticism, the author notes, prompted her to reflect on the perception of discussing money in business.

“While uber-wealthy people may not publicly *talk* about money… they go to great strides to *show* their money.”

Bourgoin counters this narrow view by highlighting that while the ultra-wealthy might not openly discuss figures, their actions often speak volumes. She points to outward displays of wealth such as luxury cars, expensive vacations, designer clothing, and significant charitable donations as forms of “costly signalling.” This concept, rooted in behavioral science, suggests that demonstrating wealth creates a perception of success, thereby building confidence in others.

The Power of Costly Signalling

According to Katelyn Bourgoin, costly signalling is a fundamental persuasion method. By showcasing success, entrepreneurs can build trust and confidence with their audience. However, Bourgoin clarifies her personal motivation is not about flaunting material possessions.

Beyond Material Displays

Bourgoin states her own priorities differ from ostentatious displays. “I *DO* care about two things: 1. Signalling that I know how to grow online businesses—sharing my revenue shows I’m *actually* doing it 2. Inspiring *other* people to believe that *they* could do it too,” she writes.

Her primary aim in sharing revenue figures is to validate her expertise in growing online businesses. More importantly, she believes that openly discussing financial success, especially for those who have overcome significant challenges, can be incredibly inspirational.

“When we see someone who comes from a similar background overcome challenges and achieve success, it strengthens our confidence in our own abilities.”

Inspiring Future Entrepreneurs

Drawing from her own background, which she describes as starting from a place of financial struggle, Bourgoin emphasizes the impact of role models who were open about their entrepreneurial journeys. She credits individuals like Marie Forleo, Amy Porterfield, and Dan Martell for openly discussing their businesses and revenues, which made success seem attainable.

Bourgoin argues that visibility is key. “And if you don’t know something is possible… you can’t achieve it,” she asserts. Her post concludes with a direct call to action, encouraging entrepreneurs to consider the positive ripple effect of sharing their financial achievements.

“So yeah, you should talk about money. You never know who you might inspire.”

Ultimately, Katelyn Bourgoin advocates for a more open dialogue about business earnings, positing that it serves not only to build credibility but also to ignite aspiration in others who may feel that success is out of reach.