In a recent LinkedIn post, Yonathan Cohen explores how artificial intelligence can serve as a foundational “operating system” for various business teams, enhancing efficiency and productivity. Cohen, a proponent of leveraging technology to streamline operations, shared a detailed breakdown of AI-powered tools and their applications across different departments, from sales to finance.
Cohen frames the core idea by stating:
Skills are your company’s operating system.
He then proceeds to detail specific AI-driven skill applications for key business functions. According to Yonathan Cohen, these tools are not just about automation but about augmenting existing human capabilities to achieve better outcomes.
Revolutionizing Sales and Marketing with AI
For sales teams, Yonathan Cohen highlights the potential of AI in enhancing meeting preparation, providing real-time coaching, and tailoring pitches. He suggests that tools can enrich prospect data, analyze sales call transcripts for key metrics like talk ratio and objection handling, and even generate custom pitches in seconds.
Cohen’s post elaborates on the marketing department’s transformation:
☑ Ghostwriter (Notion) → writes in your voice, from your past posts
As Yonathan Cohen notes, AI can act as a “Ghostwriter” by learning an individual’s unique communication style from their previous content, enabling consistent brand voice across multiple platforms. Furthermore, he points to AI’s role in repurposing content, turning a single idea into various formats like posts, newsletters, and decks, thereby maximizing content reach and impact. His insights also touch upon “AI Visibility,” where tools monitor how LLMs cite brands, offering competitive intelligence.
Enhancing Product Development and Customer Success
In the realm of product development, Yonathan Cohen outlines how AI can synthesize vast amounts of user feedback into actionable themes. He suggests AI tools can analyze hundreds of user comments to identify key areas for improvement, and assist in drafting Product Requirements Documents (PRDs) from initial fuzzy concepts.
Yonathan Cohen also emphasizes the proactive role AI can play in Customer Success:
☑ Health Score (HubSpot) → flags at-risk accounts before they churn
This “Health Score” capability, as described by Cohen, allows customer success managers to identify accounts showing signs of potential churn, enabling timely intervention. He also points to AI’s utility in building Quarterly Business Reviews (QBRs) and acting as an “Onboarding Copilot” to provide instant answers to client queries.
Streamlining Operations and Finance
The application of AI extends to Revenue Operations (RevOps), where Yonathan Cohen suggests tools can clean and enrich CRM databases, efficiently route leads to the appropriate sales representatives, and automate the delivery of weekly pipeline reports. For finance teams, Cohen highlights AI’s ability to automate invoice chasing, sort expenses into correct categories, and provide short-term cash flow forecasts.
Cohen’s overarching message is that by integrating these AI-powered skills, companies can build a more robust and efficient “operating system” for their teams, leading to significant gains in productivity and strategic advantage.
📝 About This Content
This article is based on insights shared by Yonathan Cohen on LinkedIn.
📅 Originally posted on June 16, 2026 | View original post on LinkedIn →