In a recent LinkedIn post, Yonathan Cohen discusses a novel approach to sales outreach that leverages AI to achieve a remarkable 29% reply rate. Cohen outlines a clear, step-by-step process for creating highly personalized sales decks in mere minutes, aiming to overcome the common pitfall of sending generic messages to a broad audience.
AI-Driven Personalization for Sales Outreach
Cohen’s strategy centers on integrating AI tools to automate the creation of tailored sales materials. He highlights the inefficiency of traditional cold outreach methods, where the same message is often sent to numerous prospects without customization. In contrast, his method focuses on delivering unique, prospect-specific content that speaks directly to their business needs.
“Most people send the same cold message to 100 prospects. This sends a custom deck to each one.”
This approach, as described by Cohen, significantly increases the potential for engagement by making each interaction feel personal and relevant. The core of the strategy involves using Claude, an AI assistant, in conjunction with Gamma, a presentation tool, to generate these personalized decks.
The Step-by-Step Process for Generating Custom Sales Decks
Yonathan Cohen provides a concise, actionable guide for replicating his success. The process is designed for speed and simplicity, allowing sales professionals to quickly adapt their pitches to individual clients.
Key Steps Outlined by Cohen:
- Connect Gamma to Claude.
- Create a project in Claude titled “sales deck generator.”
- Upload a relevant file to the project.
- Use the command `/sales-deck` and specify the product being sold.
- Paste the prospect’s website URL.
Cohen emphasizes that this process results in a unique deck for each prospect, tailored to their specific business. The AI reportedly generates these personalized decks in approximately 30 seconds. Once the initial setup is complete, the system remembers the user’s product and messaging, enabling rapid customization for subsequent prospects simply by pasting a new website URL.
“Each deck is unique. About THEIR business. Selling YOUR services. Ready in 30 seconds.”
The Impact of Customization on Engagement
According to Yonathan Cohen, the effectiveness of this AI-driven personalization lies in its ability to cut through the noise of generic sales pitches. By providing a sales deck that is immediately relevant to a prospect’s company, the likelihood of a positive response is dramatically increased.
“For each prospect just paste a new URL. Claude remembers your product and messaging.”
Cohen’s method directly addresses a fundamental challenge in sales: capturing and maintaining prospect attention. He argues that investing a few minutes to generate a custom deck is far more effective than spending time on mass outreach that is likely to be ignored. The call to action within his post invites interested individuals to comment “GAMMA” to receive the file that facilitates this process, further encouraging engagement and knowledge sharing.
“That’s it.”
This strategy, as detailed by Cohen, represents a significant shift towards leveraging AI for hyper-personalization in sales, offering a scalable solution to enhance outreach effectiveness and drive higher reply rates on platforms like LinkedIn.
📝 About This Content
This article is based on insights shared by Yonathan Cohen on LinkedIn.
📅 Originally posted on March 19, 2026 | View original post on LinkedIn →