In a recent LinkedIn post, Justin Oberman critically examines the common business phrase “Automated Insights,” arguing that the term itself is a contradiction. Oberman suggests that the integration of Artificial Intelligence into business processes is rapidly evolving, leading to a future where manual or non-AI-driven approaches will become increasingly rare and perhaps even a niche lifestyle choice.
Deconstructing ‘Automated Insights’
Oberman directly challenges the prevailing terminology, stating:
The term “Automated Insights” is an oxymoron.
This strong assertion sets the stage for his broader argument about the future of AI in business. As Oberman elaborates, the expectation is that AI will become so ubiquitous that its absence will be notable, drawing a parallel to current trends in personal wellness and self-optimization.
The Future of Non-AI Workflows
Looking ahead, Justin Oberman predicts a significant shift in how tasks are perceived and valued. He posits that operations conducted without the aid of AI will soon be considered a deliberate, perhaps even extreme, choice akin to intense personal discipline.
I predict that doing things without AI is going to (very soon) become part of people’s 4am cold plunge lifestyle.
This analogy highlights Oberman’s view that eschewing AI might eventually be seen as a form of commitment or a dedication to a particular, perhaps more arduous, way of working. In Oberman’s perspective, this trend signifies a maturation of AI adoption, moving from a novel tool to an assumed baseline.
Generational Echoes and Language
Adding a touch of personal reflection, Oberman also touches upon the linguistic evolution surrounding these technological shifts. He humorously notes the potential for new, perhaps unconventional, slang to emerge as non-AI methods become a distinct choice.
The Gen X’er in me just hopes that they don’t call it raw dogging again.
This comment, while lighthearted, underscores Oberman’s awareness of how language adapts to cultural and technological changes. He implies that the way people describe these emerging practices will be as telling as the practices themselves. As Oberman concludes:
Some word associations, you just can’t get out of your head.
Through his post, Justin Oberman encourages a re-evaluation of how we discuss and implement AI, suggesting that its ultimate integration will redefine not just business processes but also our very perception of efficiency and dedication in the workplace.
📝 About This Content
This article is based on insights shared by Justin Oberman on LinkedIn.
📅 Originally posted on January 17, 2026 | View original post on LinkedIn →