Underdogsales’s Friday Cold Calling Hack: Ditch the Grind for Malaga

In a recent LinkedIn post, Underdogsales offers a counter-intuitive approach to the perennial challenge of motivating oneself for cold calling, especially as the week winds down. Rather than advocating for traditional methods of discipline or advanced technology, the sales veteran suggests a radical departure from the norm.

Rethinking Friday Cold Calling Motivation

Underdogsales, who states they have experienced over 3,700 rejections in 13 years, posits that the struggle to make calls on a Friday is a common one. However, their solution bypasses conventional sales wisdom. Instead of pushing through with sheer willpower or relying on AI, Underdogsales proposes a simple, yet unconventional, strategy: don’t make the calls.

“Motivating yourself to cold call on a Friday is hard.”

This statement sets the stage for an argument that challenges the ingrained notion that consistent, daily effort is the only path to success in sales. Underdogsales implies that recognizing when to step away can be more effective than forcing productivity.

The “Safe Way” to Avoid Cold Calling Struggles

The post humorously outlines what the solution is *not*. It explicitly rejects discipline, high-tech AI solutions, the “just do it anyway” mentality, and even the cliché of tequila shots as means to overcome Friday call reluctance. The core of their advice lies in a simple directive:

“Don’t do it.”

This is not presented as a permanent avoidance strategy but as a specific tactic for Fridays. Underdogsales suggests that this approach is the “only safe way to never struggle again,” implying that strategic breaks can prevent burnout and maintain long-term effectiveness.

An Unconventional Prescription: Travel to Malaga

Underdogsales’s alternative to Friday cold calling is to “Fly to Malaga instead. With a San Gria T-shirt.” This whimsical suggestion serves as a metaphor for taking a break and engaging in activities that recharge and inspire, rather than draining one’s motivation. While not a literal instruction for all readers, it powerfully illustrates the idea of prioritizing well-being and a change of scenery over pushing through a difficult task.

According to Underdogsales, this method offers a more sustainable way to approach the sales profession. By stepping away from the pressure of cold calling on a Friday, sales professionals can return on Monday with renewed energy and a more positive outlook. The post concludes by encouraging readers to follow Giulio Segantini for more “demotivational cold calling content,” further emphasizing the humorous and unconventional nature of the advice.

In essence, Underdogsales’s LinkedIn post serves as a reminder that sometimes, the most productive action is to disengage and recharge, offering a refreshing perspective on sales motivation.