In a recent LinkedIn post, Mariam Gogidze highlights a common challenge faced by many accomplished professionals: the disconnect between deep expertise and online visibility. She discusses how individuals with significant achievements and satisfied clients often struggle to translate this success into a strong digital presence, leading to missed opportunities.
Gogidze opens by describing the individuals she works with, noting:
“every week I talk to founders, operators, and executives who are the best-kept secret in their industry. Deep expertise. Real results. clients who rave about them. And online, invisible.”
The ‘No Time’ Trap in Personal Branding
A central theme in Gogidze’s post is the paradox of time scarcity preventing professionals from investing in their personal brand. Many acknowledge the importance of visibility but cite a lack of time as the primary barrier to updating profiles or consistently posting content. Gogidze frames this as a detrimental cycle.
As Mariam Gogidze argues, this leads to a situation where:
“the profile stays outdated, the posting never starts, and the gap keeps costing you quietly.”
She points out that this inaction allows less experienced or less qualified individuals, who possess greater visibility, to capture valuable deals, speaking engagements, and clients. This dynamic, according to Gogidze, represents a significant, albeit quiet, cost to those who remain professionally invisible.
Introducing the LinkedIn + Personal Brand Build Sprint
To address this issue, Gogidze introduces a time-efficient solution: The LinkedIn + Personal Brand Build Sprint. She contrasts this intensive program with her typical 1:1 coaching, which can range from £6,000 to £18,000 and span 30 to 180 days. The sprint, she explains, condenses this comprehensive process into a single hour of focused engagement.
Sprint Deliverables and Process
Gogidze details the sprint’s structure, emphasizing its low-barrier entry. Participants engage in a single call where she extracts their unique stories and expertise. She states:
“I ask the right questions and extract your story, your expertise, your edge — the things you can’t articulate because you’re too close to them.”
Within seven days of this session, participants receive a suite of deliverables designed to rapidly enhance their online presence. These include over a dozen pre-written posts tailored to their voice, a complete profile overhaul (headline, bio, CTA), a framework for repurposing content, and a personalized Notion dashboard. The goal, as outlined by Gogidze, is to have clients fully positioned and actively posting before the fourth quarter, a period when decision-makers typically return and budgets become more fluid.
Leveraging Proven Methodologies
Gogidze underscores the effectiveness of her methodology by referencing her experience with major corporations like HSBC, Amazon, Danone, and Ford. She also points to her own significant online following, noting that the sprint utilizes the same process that contributed to her 78,000 followers and over 30 million impressions.
The post concludes with a note on scarcity, as Gogidze limits the sprint to 15 spots due to her personal involvement in building each deliverable. She recalls the previous iteration selling out in just 32 hours, urging interested individuals to act quickly by sending a direct message.
📝 About This Content
This article is based on insights shared by Mariam Gogidze on LinkedIn.
📅 Originally posted on July 6, 2026 | View original post on LinkedIn →