In a recent LinkedIn post, Leslie Venetz discusses a seemingly counterintuitive strategy for content creation on the platform: posting video content despite personally not consuming it there. Venetz highlights the disconnect between her own consumption habits and the perceived success of video on LinkedIn, offering a candid look at her approach to social media engagement.
Venetz opens by stating her personal preference for other platforms for video content, asserting:
The thing about me is – I’m never gonna watch your LinkedIn videos with the volume on. I’m probably not going to watch them at all…. I just don’t come to LinkedIn for video content.
This personal habit leads Venetz to question the value of video on LinkedIn. However, she reveals that her posting strategy is not about her own preferences but about audience reception and strategic content distribution.
The Strategic Advantage of LinkedIn Video
Despite her personal disinterest in watching LinkedIn videos, Venetz continues to post them for several key reasons. She points out that the decision is driven by external observation and platform dynamics rather than her own viewing habits. As Venetz notes, the decision to post video is strategic:
BECAUSE IT’S NOT ABOUT ME. I don’t get it, but people seem to really be loving LinkedIn video content (or LI is gaslighting us 👀 )
Venetz identifies three primary benefits she derives from posting video content on LinkedIn:
- Faster Knowledge Communication: Video allows for more efficient delivery of information compared to text-based posts.
- Relationship Building: She believes video fosters stronger connections with her audience.
- Engagement with Trends: The format enables her to participate in and leverage current social media trends.
Diverting Deeper Content to YouTube
While acknowledging the benefits of video on LinkedIn, Venetz emphasizes that her most in-depth content resides on YouTube. She encourages those who, like her, find LinkedIn’s native video offerings lacking to connect with her on that platform. Venetz has been investing significant effort into her YouTube channel over the past year, a dedication that has yielded notable results.
She shares her success on the platform:
I’ve been working my tail off on YouTube for the past year. I passed 10k followers (a major YT milestone) earlier this year.
Venetz further explains that her YouTube channel hosts longer-form content, typically ranging from six to twenty-six minutes. These videos are designed to provide viewers with more comprehensive guidance for professional development. She invites her LinkedIn audience to explore her existing nine videos and subscribe for future content, providing direct links for access.
📝 About This Content
This article is based on insights shared by Leslie Venetz on LinkedIn.
📅 Originally posted on September 13, 2026 | View original post on LinkedIn →