Why Human Creativity is More Valuable Than AI in Writing, According to Justin Oberman

In a recent LinkedIn post, Justin Oberman addresses the anxieties faced by copywriters and ghostwriters in the age of artificial intelligence. Oberman’s message is a call to arms for creative professionals, urging them to re-evaluate their worth and their market positioning rather than compete with AI on its own terms.

The Inevitable Rise of the Premium, Unautomated Service

Oberman challenges the notion that AI’s advancement spells the end for human writers. Instead, he posits that AI’s rise elevates the value and desirability of human-crafted content. He argues that as certain tasks become automated, the unautomated versions do not disappear but rather evolve into higher-quality, more exclusive offerings.

“Whenever something gets ‘automated,’ the unautomated version of that doesn’t die or go away. As a matter of fact, it becomes the better higher quality product or service.”

This premiumization, according to Oberman, also leads to increased pricing and attracts a clientele willing to invest more for superior quality. He draws parallels to other luxury or artisanal markets, such as handmade clothing or blown glass, suggesting that unique human skill and creativity command a higher price point.

Re-evaluating Pricing and Marketing Strategies

A significant portion of Oberman’s post focuses on the practical implications for writers’ business strategies. He observes that many writers, fearing obsolescence, have resorted to underpricing their services or rebranding themselves to avoid direct competition with AI. Oberman views this as a misguided approach.

Shifting Away from AI-Centric Competition

Oberman contends that the clients who believe AI can replace human writers were likely never paying adequately or valuing the right aspects of the work anyway. He suggests that the departure of such clients is a positive development, clearing the way for writers to connect with those who truly appreciate their skills.

“So stop pricing yourself against a machine. And stop creating content to compete with the machine.”

Instead of competing with AI, Oberman urges writers to focus on their intrinsic value. This means pricing services based on their actual worth and marketing directly to clients who recognize and are willing to pay for that worth. In Oberman’s view, the current landscape presents an opportune moment for skilled writers.

Becoming a High-Net-Worth Writer

The ultimate goal Oberman advocates for is for writers not just to serve high-net-worth individuals or companies, but to become high-net-worth individuals themselves. This aspiration underscores his belief in the significant earning potential and elevated status achievable by top-tier creative professionals.

“It has never been a better time to be a copywriter or ghostwriter.”

To support writers in this transition, Oberman, along with Taz Fateh, is launching Writeversity. They are hosting a free webinar titled “Ghostwriting 2.0” on Tuesday, September 15, which is open to all writers, not just ghostwriters. This initiative aims to equip professionals with the strategies needed to thrive in the evolving market.

Oberman concludes with an encouraging outlook, emphasizing that the unique, irreplaceable qualities of human creativity will continue to be highly valued, especially by those seeking the best in quality and expertise.