My best clients and I have three things in common: we think bigger than the obvious, we understand the value of attention, and we move quickly. They are not satisfied with doing things the way they have always been done. They understand that being good is not enough if nobody sees you, which is why visibility matters so much. Most importantly, they are willing to test ideas, learn from the market and act before everything is perfect. That is also how I am building The One Billion Dollar Billboard.